Pass legislation to set the threshold of ginseng industry access: strengthen ginseng brand planning and publicity

As the first of the three treasures in Northeast China, ginseng is a kind of precious Chinese herbal medicine and high-grade tonic with high medical value It has been used for more than 2000 years in China and is known as the "king of all herbs", especially Jilin ginseng In recent years, in the foreign trade market, the price of ginseng in Jilin Province is far lower than that of ginseng, or even that of American ginseng The development of ginseng industry in our province is also challenged by ginseng With the development of ginseng deep processing, fine processing and the internationalization of Chinese herbal medicine, ginseng will become another important foreign exchange earning product in our province At this year's two sessions, many CPPCC members paid close attention to the development of Jilin ginseng, and put forward their opinions and suggestions on how Jilin ginseng goes to the world and how to help the development of Jilin ginseng industry The committee members said that the establishment or improvement of the ginseng industry access system "the ginseng industry in our province is dominated by small enterprises, some of which take the way of lowering the price to achieve the sales purpose, so it is difficult to guarantee the quality of ginseng Without good quality, the price will not be possible." Kang Yong, a member of the CPPCC Provincial Committee, said, "our province is a major agricultural province, and Jilin ginseng is also the representative of the Northeast ginseng We should increase the investment in scientific research, control the number of enterprises, increase the scientific and technological content of ginseng through deep processing, and increase the construction of publicity and brand." He suggested that we should establish or perfect the admittance system of ginseng industry, set the admittance threshold of ginseng industry through legislation, build a complete system from planting, production, processing and other aspects, implement unified quality management, change the situation of individual contractors and small enterprises in production and processing at this stage, form a large-scale, promote the healthy development of Jilin ginseng industry, and enhance brand competition Power As a member of the pharmaceutical industry, Leng Chunsheng also pays attention to the development of Jilin ginseng in standardized planting and processing "Jilin ginseng has its own unique features It is no different from ginseng and American ginseng in efficacy and medicine, and it is better than ginseng and American ginseng in some aspects Now it is poor in brand promotion and industrial planting." Leng Chunsheng said that, for example, Korean ginseng and American ginseng, from the beginning of planting, they have strictly implemented standardized operation, strict control over pesticide residues and heavy metal content, unified standards and consistent quality Jilin ginseng should strengthen its efforts in standardized planting and processing, so that the quality of ginseng can reach consistency, consumers can use it safely, and there will be no more uneven quality situation "In addition, the development of ginseng in Jilin Province is still in the primary stage, some are still selling raw materials, and there is a lot of deep processing space, such as the development of ginseng in South Korea has been deeply into people's Life, and Jilin ginseng mostly stay in medicine, make cosmetics and other aspects, the study of ginseng monomer has not yet played out " Give full play to the role of chamber of Commerce and promote the development of ginseng industry According to Mu Zhigang, member of the CPPCC Provincial Committee, Jilin ginseng has the best quality in the world The reason why it is inferior to ginseng in the international market is that the propaganda is not in place "Jilin ginseng should be integrated into a rope through overall planning, planning and management, promote Jilin ginseng by integrating the resources of the whole province, play the role of the chamber of Commerce, and promote the better development of ginseng industry." Mu Zhigang said that ginseng in Jilin Province has an ancient history, and originally had a mysterious coat In recent years, Jilin ginseng lost its sense of mystery, but this does not affect the quality of Jilin ginseng At this stage, many enterprises in ginseng industry in Jilin Province are single handed and do not form a joint force The brand influence of Jilin ginseng has been improved slowly, which is far less than that of Korean ginseng and American ginseng In the future, the development of ginseng industry needs the government's drive, expanding the publicity channels, letting more people know the quality of Jilin ginseng, at the same time, continuing to carry forward the ginseng culture of Jilin, and improving the international status of Jilin ginseng "Jilin ginseng is famous, but it is not well done in brand promotion and planning." Qu Chunming, a member of the CPPCC Provincial Committee, said that when it comes to ginseng, many people can think of ginseng In fact, many ginseng are bought from Jilin Province and transformed into ginseng through packaging The reason for this is that the publicity and planning are not in place The quality of Jilin ginseng is not bad, and it is better than ginseng in some aspects However, Jilin ginseng still needs to be improved in cultural planning, brand planning, and external publicity "Jilin ginseng, as the first of the three treasures in the northeast and the king of all herbs, has a long ginseng culture, so we should plan the quality and culture of Jilin ginseng accurately, expand the publicity efforts, and form brand advantages." Only in this way can we enhance the brand value of Jilin ginseng and let Jilin ginseng enter the hearts of consumers " Sun Zhentian, director of ginseng office last year, said that the situation of ginseng in our province was good on the whole In 2017, the total output value of ginseng reached 55 billion yuan At present, the production area is stable and the output is rising steadily In addition, there are garden ginseng, undergrowth ginseng and non forest ginseng in our province, and the pesticide residue and heavy metal content in soil are detected in strict accordance with the national standards Nowadays, neighboring provinces have also begun to join in ginseng production, but ginseng in our province has the advantages of long culture and high level of scientific research In recent years, ginseng in China is allowed to enter the food industry, which is just in its infancy Because other provinces also join in ginseng production, it is difficult to check the industry Compared with ginseng, Korea implements planned planting, sound relevant laws, acts in strict accordance with laws, and strict management, which is to build the brand of ginseng with the national strength "The investment in scientific research and publicity is relatively large, and there are even ginseng channels on TV The management and control of ginseng industry is very standardized, and the reputation is relatively high." In addition, the average annual consumption of ginseng in South Korea is 400g, far higher than that in China Establish the brand image of "Changbaishan ginseng" Sun Zhentian said recently, with neighboring provinces joining in ginseng production, our province will vigorously promote the "Changbai Mountain Ginseng" brand, and promote "Changbai Mountain Ginseng" as a regional public brand Only the ginseng produced in 24 counties around Changbai Mountain is qualified to use the name, and the quality of ginseng should meet the corresponding standards, and establish the brand shape of "Changbai Mountain Ginseng" Elephant At the same time, it is necessary to check the quality of 3000 soil samples every year to ensure that the pesticide residues and heavy metal content meet the national standards In addition, it is necessary to invest funds to test the products, track the product quality, control the information of the seed ginseng in real time, implement the two-dimensional code management, trace the source of the ginseng, and continue to consolidate and improve the brand image Ginseng originated in Changbai Mountain, constantly deepening the cultural heritage of Jilin ginseng, carrying forward the brand, expanding the publicity, increasing the deep processing and research and development of ginseng in food, medicine, health products, cosmetics, biological products, and promoting the culture of Jilin ginseng.