Paint trapped homogenization cycle enterprises lack innovative thinking

China Paint Network
News: "Made in China" was once China's pride, when we go a country, most of the products we see are marked with the words "Made in China", many people feel very proud. However, decades on, the world's products are still produced in "Made in China", China plays the role of a world processing plant, when developing countries around the world are beginning to develop and compete for markets with lower labor and China, "Made in China" no longer has the advantage, Chinese manufacturing is once again mentioned, economists began to discuss the beginning of the fall of Chinese manufacturing, China's creation is on the agenda.
the development of Chinese enterprises in the past few decades, Chinese enterprises mainly imitate, and the independent innovation ability is not very strong. Chinese is no less intelligent than foreigners, why are Chinese companies always struggling to innovate? The difficulty of domestic enterprises in the innovation process is not in employees, but in enterprises, in the way entrepreneurs think. Of course
coatings companies
no exception.
fact, the current domestic
coatings
enterprises in research and development investment is relatively not very strong, accounting for the average revenue of about 3.5%, still at a low level. It is reported that the current foreign coatings enterprises technology and new product research and development investment has accounted for 5% of revenue. For coating enterprises, technology is the core force of enterprise development, in the current domestic paint industry and environmental protection policy under the high pressure, domestic paint enterprises technology research and development has become the focus of enterprise development. However, at present, domestic paint enterprises in technology research and development and new product research and development investment is not very large, and the main reason for this situation is the Chinese entrepreneurs fixed thinking mode caused.
a long time, the market popular Lei Jun said a sentence, the opportunistic line vividly summed up, called as long as the right wind mouth, even pigs can fly to heaven! This is typical Chinese opportunism. This thinking has led many paint companies to look for airs, rather than focusing on technology and new product development.
the development of coating enterprises is not to find the right air mouth, nor step on the point, but to enhance the comprehensive strength of the enterprise, many people say, as long as standing on the wind oral, pigs will fly to heaven, that the wind stopped? If the wind stops, the first thing that falls to his death is the pig. The wind of double-digit growth in China's economy has slowed. What if the pig wants to keep flying? Therefore, the difficulty of transformation, I think the first is the way of thinking of paint enterprises to transform, to completely overcome opportunistic business ideas.
The development of China's paint industry and foreign paint industry has a great difference, it is understood that the current number of domestic paint enterprises nearly 5000, some large paint enterprises in addition to the relatively high cost-effective products, many paint enterprises are caught in the homogenization of the strange circle. The key to this situation is that they imitate each other. Chinese's imitation ability is very strong, a imitation, a circle up. This imitation brought a lot of trouble, a imitation, the innovator is miserable, he spent a lot of effort to create, others imitate, his interests are immediately eroded. Paint enterprises in order to strive for greater market space, more corporate profits, have to carry out a price war, when most of the paint companies are busy fighting the price war at the same time, who will consider technology research and development and new product research and development.
Although many paint companies are busy fighting, but new products and new technology research and development is also a compulsory course in enterprise development, as a paint enterprises, you want your products have characteristics, you must have personality. A man without personality can't make a product with characteristics. Compared with foreign entrepreneurs, Chinese paint entrepreneurs have a lack of inner world, or weakness in their inner world, which is a very important reason for the low innovation ability of Chinese enterprises. Why is their inner world missing? It is because of the serious convergence of personal value standards and values.
Now a lot of paint enterprise leadership, the development of enterprises do not seem to do for themselves, not enjoy the process of doing business, not for customers to create value, for consumers to create a sincere pleasure, do business seems to be the same standard, that is for what? In order to profit, enterprise size, how much money to make, listed companies have a few, how much accumulated, what kind of house to live in, what kind of car to drive, it can be said that the current development of paint enterprises has deviated from the significance of enterprise development.
so we're seeing some domestic paint company leadership, and he's always in a state of anxiety. Always feel that I am not successful, my business has not been big, I have not earned enough money. He cares more about what others think of him than what he feels in his heart, which is a clear difference when compared with some entrepreneurs abroad.
foreign business people, big or small, he is considering whether to do their own business well, rather than how to make this enterprise big. We often talk about enterprises to be bigger and stronger, in fact, not many people care about that "strong", we are concerned about "big". Turn this "big" into a synonym for "strong"! In Germany, many small and medium-sized enterprises, small only a few dozen people, large only a few hundred people, such enterprises are common. These dozens of people's businesses, hundreds of people's businesses, have been in business for hundreds of years and are still so unique in the market today that big businesses can't leave them.
Relative to foreign paint enterprises, the current Chinese paint industry has not a paint enterprise is a real hundred-year-old enterprises, and foreign paint enterprises with a hundred-year-old brand is not uncommon, this is the gap between the two modes of thinking paint enterprises. Domestic paint enterprises should take advantage of the "Belt and Road" development opportunities, really go out, see how foreign paint enterprises develop, learn their business model, business philosophy and new technology, gradually change the current domestic enterprise development concept, and further promote the healthy development of the domestic paint industry.