Paint prices affect consumption, but high-quality products are fundamental

China Coatings network
: in the
coatings
industry, market competition is chaotic and fierce, especially product prices are not the same, either high, or cheap and selling. The chaotic market situation has exacerbated the reshuffle of the paint industry. Eliminate non-conforming
coating enterprises
products, especially the price of irregular operation, in order to return the market a healthy and orderly environment.
in the paint industry, product prices are also an important performance of enterprise positioning. Many paint enterprises in the product to market, often take a high-profile strategy to win people first, the use of first impressions to cause psychological impact on consumers, establish a high brand image of products. Paint enterprises with high prices with large-scale promotional activities, the first to seize the market, to achieve a rapid increase in paint sales, the purpose of rapid profit.
, high prices and high market strategy has a certain significant effect, can quickly open the market situation in a short period of time. However, with the continuous evolution of the market and the continuous upgrading of the competitive model, this strategy in the current paint market competition is becoming more and more unsuitable, the disadvantages are increasingly prominent.
coating products because of the high price set in the early stage, easy to lead to the end-sale price to form abnormally high, and this high price is easy to lead to product positioning drift, and ultimately affect the degree of consumer acceptance, not conducive to the long-term marketing of products. This is the paint market long-term practice from the experience of the talk, the sword to go off the edge but inadvertently misguided.
price impact consumption is not false, but paint enterprises in the price of the article is not desirable, real gold is not afraid of fire, enterprise development also need to improve their own products "gold content." In the increasingly fierce market competition in the paint industry, products are the focus of all development, paint enterprises only carefully do a good job of products, in order to boldly draw a blueprint, in order to have a vision of the future.
market, first of all, focus on strength, paint enterprises should actively invest in new product research and development and production, more energy into product quality and design is the all-en's solution. Paint companies need to clearly recognize that any acceptable high pricing is based on high-quality products, only consumer-approved coatings, is a promising market products.
the price of products is one of the main factors affecting consumers to buy products, but paint companies should bear in mind that high-quality products are the most fundamental.