Paint price increases are helpless, but they can't be a one-on-one

"China Paint Online News News
For a long time this year, the topic of discussion about price increases, mainly taking into account titanium dioxide, consumption tax, logistics costs rise and other factors, price increases are only an example of some enterprises, but the final TDI surge became the last straw to crush the camel. Now the situation, manufacturers can bring real benefits, some brands can also take this hype, but price increases and fear of encountering more resistance. When you think about price increases, it has been suggested that "price transitions are only superficial and, more deeply, have had structural impacts, including channel control and promotional management". And because of the different interests, the price increase in the implementation will encounter a variety of resistance, and the price increase implementation process is the balance of multiple interests.black chain
a furniture and coatings dealer in Sichuan told reporters on WeChat, now his agent of several brands have issued price adjustment letters, to increase prices. He analyzed that the market is now depressed, sales in 2016 has declined, the overall market sales in general, price increases on brand sales will not have much impact, this time even if the price increase encountered market resistance, manufacturers in the sales loss is not large. Instead, it can put pressure on buyers, and if they don't buy now, prices may rise further in the future. Therefore, the price of raw materials prices crazy rise is a factor, but the year-round sales cold is a larger factor.
From the market point of view, in fact, after half a year, manufacturers have been calculating the full-year sales target, the target decomposed into the market has become a dealer pressure, and this pressure will eventually return to the implementation of the price. This is a very real problem, constantly asking the market price to rise many brands have this trouble. From this point of view, in terms of price and sales will have to work a little bit to cope with the resistance in the market.
, a paint dealer in Hunan Province, Wang General also told reporters that in the tide of price increases, the same brand of fakes and "replacement" of genuine products of the common phenomenon on the price of the negative impact is also very deep. It is estimated that during the transition period after the price increase, there will be some difference in the retail price of the market, which provides a good opportunity for goods and fakes. For example, a paint dealer in Shaanxi said that a local brand since this year's increase in the price of titanium dioxide on the price requirements, the price of goods pulled more sharply. But by contrast, the impact of fake paint is more terrible, the best-selling products will generally appear a large number of fake goods. In this regard, a paint dealer in Jiangsu Li general analysis, although manufacturers on the market control is much stronger than before, but fake goods are still invincible. There are many similar phenomena in the market, so that dealers who want to keep prices stable in the market is a headache.Baht will be compared to
price adjustment will inevitably have a market adaptation period, and the most direct performance of the market adaptation period is the sales shock, in this regard, want to come to the most critical is the dealer, channels are calculating their own accounts. Accounts can not be counted, as a dealer in Jiangsu is experiencing product price increases said, by selling products to make a living dealers a lot of times is a baht must be compared. In understanding the dealer at the same time, but also let us see the implementation of the price increase in the process of difficulty.
In the urban market, take some strong brand price increases as an example, when the market requires the implementation of the new price, although it is a strong local brand, but at first there are still some fluctuations, dealers can be forced to implement, but in distribution points and some retail outlets will encounter some resistance. Similarly, in some county-level markets, although the dealer's profit return is relatively stable, but some small and medium-sized furniture enterprises will be worried about the raw material cost increases on their own meagre profits, on the basis of higher raw material prices, the price may not be able to increase simultaneously.
hefei dealer Yang general analysis, raw material prices on the paint enterprises have a great impact, we do know, but the paint factory can not be to the downstream terminal conduction pressure as the only means. The industry is now in a difficult period, dealers profit point is not much, if the price increase I am afraid the enterprise will be more difficult to sustain, I hope that more manufacturers to the pressure of price increases digested in the enterprise, and should not be transferred downstream. For example, coating enterprises can choose to achieve cost control through technological innovation, innovative cost management, optimization of supply chain, selection of raw materials, equipment optimization and improvement of production processes and other ways to achieve cost control, while improving product consistency to ensure product safety and product quality. The method is not no, but the manufacturer chose the simplest rough one.pragmatic countermeasures
in response to the rise in raw material prices, the current competitive environment to force manufacturers to increase prices, has been a helpless action! After all, especially for small and medium-sized enterprises with low bargaining power, the soaring cost of raw materials, so that it is faced with "no price increase difficult to survive, price increases lost price advantage" dilemma, can be said to be worse.
in the competitive environment, after adjusting the price will often give other competitive brands to take advantage of the opportunity, this time on the channel of attack is particularly important. A paint factory marketing department of a material pointed out that the price adjustment gave the market another opportunity to develop, but also gave some time to follow the brand price increases. However, the market impact is not a single phenomenon can replace, but deep-seated, price adjustment can bring in a certain period of time, promotion management, channel control and other aspects of the structural impact. In order to ensure the smooth landing of prices, manufacturers must take the integration of promotional resources, improve promotional capabilities, through a solid market operation, in the competitive sales have not yet started, point-to-point strikes, launched to strengthen channel control, strengthen terminal operations and market services, such as a series of forms of position warfare.
from these years of market conditions, after the price increase in the channel operation, should improve promotional efforts, stimulate the intermediate link, further improve the market thrust, to ensure that the price adjusted dynamic sales. At the same time, strengthen the first-line business offline secondary vendors, distributors management and control, so that channels smooth, promotional policies have been effectively implemented and implemented.
addition, in the price transition, manufacturers are more atticing to the terminal's price performance and market share. However, from the channel structure, some post-terminal operation in the current has a very heavy weight. Therefore, in the follow-up work of price increases should focus on the operation of the rear terminal channels, through a solid and effective post-terminal channel operation, can stabilize and improve sales of other channels, because this is related to whether price increases become a brand restypeing opportunity of the key factors.
in short, the author hopes that due to the pressure of raw material prices and downward transfer, price increases are helpless, but can not be a manufacturer's one-way play.
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