Paint marketing should not "do something"

Paint
industry is not like the fast-disappearing industry, low-frequency use so that consumers will not always pay attention to paint information, only when needed to pay attention to a while. Therefore, the paint industry's marketing and fast-disappearing industry marketing, it is slightly weak, mostly only on the professional performance of products and will only be the industry's attention at all times, and consumers will not deliberately look for such information.
even if the double eleven by many enterprises in the industry, but the double eleven paint industry's popularity and late impact, compared with the fast-disappearing industry, absolutely low poor. The marketing of the coatings industry has always been limited to the industry itself, and the paint industry has no advantage in terms of consumer usage, attention, and talkable topics among consumers.
Even large paint enterprises, in marketing is only what they do, what advantages, of course, these are undoubtedly need to spread, is the need to let consumers know, but whether consumers are willing to see, will remember, this is a question worth considering. I think the paint industry is not short of product marketing, paint industry lack of consumers to actively pay attention to marketing.
how do you make a product that consumers pay attention to less frequently become a product with a high frequency of consumer concern?
industry attention is not high, I think can let consumers pay attention to individuals, and then from personal concern to enterprises - paint marketing can be from the enterprise as the main body to the human subject, enterprise association. Consumers are now more willing to focus on the emotional temperature has taste charm, can do what they want to do but dare not do, such as "Why should I resign to sell meat sandwich" of the West Master, Huang Taiji He Chang, etc. , are the first to pursue individuals, and then pursue the brand. In addition, already well-publicized enterprises will be corporate characterization, such as Dures, three squirrels and so on.
second, binding consumer focus is a way.
binding consumers' attention is not just binding the hot topic of the Internet, after all, can get a "flash" effect of successful event marketing is very few, in all industries. The hot topic is direction, and creating new focus is what you need to do in direction.
example, tourism is a hot topic that consumers are paying attention to all the time. Take beautiful beautiful beautiful beauty photos, casually can attract tens of thousands of fans, and every day will pay attention to their updates. And paint if you can and travel binding, then consumers in the daily attention to travel micro-blogging celebrities at the same time, every day to learn
paint brand
.
how to bind, how to reflect the paint brand in tourism, it needs the Internet thinking. Public welfare, feelings, beauty, fashion, art is undoubtedly the most consumer concern, and tourism and paint can fully meet the above elements, such as drawing on cat cases and fire all over the world tourism hand-in-hand, in the personal micro-blog, to fashion artists and national tourism and mountain schools public welfare painting and art graffiti and other ways, and even joint tourism companies to develop public welfare tourism projects and public welfare graffiti painting teaching projects.
know you're focused on traveling (or otherwise), but I'm brushing every day during travel (or otherwise).