Paint market: the feasibility of experication marketing

China Coatings Network
News:
coatings
industry, and even the entire economic circle know that China's consumer groups are changing, after 80, 90 gradually become a new consumer force. Data show that China's population born after 1980 is about 420 million, accounting for 31.4% of the total population. Now they have become the main consumer of all kinds of markets, paint market is no exception. Consumer population changes,
soic coating enterprises
in order to adapt to change, want to go to follow the 80s and 90s after the online shopping habits, planning to e-commerce development, but a rush to e-commerce squeeze really good? Recently, China Resources paint Ningbo has opened a brand experience center, experience marketing or development.
cat for several years double eleven crazy, coupled with the "Internet plus" Internet thinking for the first time, more touched the paint merchants embrace the heart of e-commerce.
, to the direction of the Internet before the development, coating enterprises need to know that paint is only semi-finished products, consumers need the help of the master after the purchase of painting. Paint into the online sales is to reduce costs and improve profits, but to solve the bottleneck is still there. The first bottleneck is the problem of after-sales service, consumers do not understand the use of paint after buying paint, affecting the brand in the hearts of consumers. The second bottleneck is logistics, is it for consumers to pay harm to consumers or for companies to pay higher costs?
today, China's main consumer force is after 80, after 90. Personalized them pay more attention to the feelings and experiences in the process of consumption and use, and pursue the consistency of products or services with their own emotional experiences. Experic marketing stimulates their desire to buy. Paint enterprises may wish to develop exper experience marketing.
, as the name implies, is to let consumers perceive the characteristics of the product, through the product trial experience, the consumer will have a more real feeling and understanding of product functions.
is currently applicable to 80, 90 after the experience of marketing there are two kinds: First, functional experance marketing, so that consumers can be under the guidance of engineers, personally brush, feel the function of the product. Second, entertainment experience marketing, 80, 90 after the pursuit of personality, maverick, can let them use paint graffiti, attract them.
-experience marketing caters to the tastes of new consumer groups, but it is difficult for paint companies to use experiantive marketing for a while. For the time being, there is no coating enterprises to use exper experience marketing, but innovation in the development of enterprises is important, do what others have not done, bold innovation, you are half successful.
coatings companies can provide support to dealers or pilot exper experience marketing in enterprises. Such as the establishment of the "paint experience museum", experience museum four walls painted on the enterprise brand, and then let consumers under the guidance of engineers to paint their own, just like street graffiti, not only feel the function of the product, promote the corporate brand, but also let consumers entertain a. And the experience hall is reusable, but needs to be repainted white. If you feel that the experience museum is too expensive, you can set up a "painting wall".
paint market depression today, consumer groups in the change of today, paint enterprises should look for new forms of marketing to meet tomorrow? Tu enterprise, you may want to try exper experience marketing.