Paint market observation: 2015 industry trends

China Coatings network
: due to real estate regulation, china's
2014
market slow development. Just beginning in 2015, the coatings industry has entered a state of ready-to-go, with the expectation that it will break through in 2015. Many
coating enterprises
and authorities have also begun to predict the overall development trend of the industry this year and even in the next few years, for the development of coating enterprises to provide strategic guidance.
1. Focus on brand building in the
coating brand
such as Lin's competitive landscape, there has been a little awareness of the enterprise ahead of the focus on brand building, to create their own brand characteristics, improve brand awareness. And with the continuous promotion of the Internet, break through the traditional marketing thinking, focus on network marketing paint enterprises will spring up all over the industry. These paint enterprises will use the Internet and new media and other new means of brand building brands, in Baidu and other well-known platforms to cover the positive information of enterprises, by Tencent, Sina and other authoritative media to carry out brand awareness, improve the audience's awareness of it.
2. Brand specialization of the current paint industry is in the red sea of competition, brands such as forest, homogenization is serious, so that consumers do not know what to do. Affected by homogenization, the future of enterprises will follow the direction of small and beautiful development, that is, first fine and then bigger. Perhaps the current paint market is still in a chaotic period, but many enterprises in homogenization "breakout" on the road will gradually realize the importance of brand specialization, seeking strength on the degree of differentiation.
3. Service value-added by the coating industry's high competition, the paint service industry market demand will be multiplied. In this case, marketing companies, logistics, home wear companies, etc. can inject more support into the paint industry, perhaps the paint giant can also be included in their own business scope, this assaciated into enterprise value-added services. This may be a big trend in the future.
4. Product environmental protection and energy conservation, personality customization at present, although environmental protection and energy conservation, personality customization and other aspects by the industry attention, but the actual do so few enterprises, most enterprises only take this publicity. The most stringent environmental protection law has been implemented, environmental protection and energy conservation will be the future trend. In addition, 80, 90 gradually occupy a dominant position in society, the demand for personalization will increase, so customized products will also be a development trend.
5. Low-end industry transfer in the next few years, Southeast Asian countries will mainly undertake the transfer of China's low-end paint manufacturing industry. However, due to the backward infrastructure, shortage of skilled personnel, lack of energy supply and lack of industrial facilities and many other factors, Southeast Asia and other countries can not reach the Pearl River Delta door and window industry prosperity. After the transfer of a large number of low-end paint processing enterprises in the Pearl River Delta region, the main design and marketing methods of the coatings will change, and the Southeast Asian countries will form an industry complementary situation, the future is expected to form a multinational coating industry in the relevant regions of the new zone.