Paint enterprises specialized or refined or can break the game

China Paint Network
News: Innovation, has been a common problem in all walks of life, now many enterprises are talking about innovation, but an innovation will immediately have plagiarism, which also makes many enterprises feel a headache. In this regard,
coating enterprises
how to break the game? In fact, value innovation around improved consumer quality of life and lifestyle upgrading needs may be
opportunity
companies to develop coatings.
The traditional industry is traditional precisely because of its almost imm changed stability, coating enterprises used to decades of business models, which also determines that in the process of exploring new models, the process of business models, the understanding of business models more in product marketing and traditional business models.
industry experts believe that paint companies can achieve innovation through five initiatives: First, to adjust the strategic positioning, including the industry's customer choice. Many excellent enterprises are successful, the biggest feature is the precise positioning of their customers and customer value. Second, innovative products and services. Third, improve management. Fourth, make good use of financial strategies, such as capital markets or other financial instruments. "If all four of these have made a lot of adjustments and it still doesn't work, add one: refactor the upgrade business model."
in the view of experts, innovative business model has three basic points First, a new model must consider whether to promote to stakeholders, and ultimately to increase the value of stakeholders, including the enterprise itself; Second, is not to reduce costs, including search, inventory, credit, capital and supervision and other costs; The third is to reduce risk.
At this stage, paint enterprises do and the above-mentioned not too much contact, they are more accustomed to multi-category, multi-field, multi-brand attack, we often see in an enterprise hanging on a large number of sub-brands, more than a dozen series, dozens of categories that is common, as business managers can not put these products in the heart. If even business managers themselves can not do, how to accurately inform consumers?
so, paint companies to change their own operating path, do not put bigger and stronger on the mouth, so, or usher in a new era of special and refined. Paint companies don't have as much product coverage as they need, but they can take the experience to the extreme.