Paint enterprises "sink gas", channel sinking step by step for the camp

China Coatings Network
: With the first and second-tier market competition pressure greatly increased, many
coating enterprises
began to target the third- and fourth-tier cities, have begun channel sinking plans. Indeed, in recent years, the country has paid more and more attention to the development of the economy of surrounding small towns, data show that in recent years, the land transfer rate of third- and fourth-tier cities has been rising, the proportion of real estate land acquisition area in the country's three or four cities is becoming more and more obvious. However, the third- and fourth-tier cities will certainly become the future
paint
enterprises to compete for the "fat meat", but enterprises in the competition for this "fat meat", not blind action, but also need to "step for camp", to local consumer demand as the starting point is the key.
, the market capacity of the third and fourth-tier markets itself is very limited, not suitable for a number of paint dealers coexist. If you overestimate the market capacity, blindly add more dealers, perhaps in the beginning of increasing dealers, the market volume can indeed be a little more, but after rising to a higher value, perhaps the sales curve will go flat or downward trend.
can be imagined, this is contrary to the original intention of paint companies to add dealers, and the most terrible malicious competition may spread out of control. Therefore, in the expansion of the third and fourth levels of the market, paint enterprises need to follow the strategy of step-by-step, in accordance with the existing channel management model, do not blindly expand.
facing the fierce competition of the first and second-tier cities and the increasing saturation of the paint products market, the deep-reaching third- and fourth-tier markets are indeed the only way forward. However, compared with the fierce competition in the first and second markets, the input-output ratio of the third and fourth-tier markets undoubtedly needs to be carefully considered. Indeed, the development of various regional markets in China is very unbalanced, consumption habits, brand trends and even customs and customs are very different, these have exacerbated the risk of investment in paint enterprises. If only a simple copy of the success of the first and second market experience, will inevitably lead to the strategy of no targeting.
Therefore, paint enterprises to the characteristics of each regional market to develop differentiated products and marketing strategies, but also need to invest more energy and resources, but also to dare to bear sufficient "tuition fees", only in this way, in order to finally in these regional markets every flowering, building a successful career.
Indeed, whether from the national policy or the current urbanization construction accelerated favorable situation, the real estate industry and paint market prospects in the third and fourth-tier cities are very promising, but paint enterprises to sink channels more need to be "cold thinking" under the "boom"!