Paint enterprises should learn to take the cultural route

China Coatings Network
News:
At present, more and more
coal enterprises
began to pay attention to cultural marketing, similar to
coatings
cultural festivals or wood culture festivals and other festivals also came into being. This will be the rustic wood culture to give a layer of elegant cultural tone, interpretation of more elegant and taste. Indeed,
brand of
to improve awareness, we need to turn on the "mind" marketing model.
At the time, paint enterprises still have a well-known disadvantage, that is, the threshold of the paint industry is low, the demand of the paint industry has been flat, but the output is still increasing, which will inevitably lead to fierce market competition, then how should paint enterprises make their paint products, so that their paint brands stand out?
brand personality, brand proposition to maximize the display
Today, there are so many paint brands in the market, why should consumers choose you? It is necessary to have a personality attractive brand, to catch the eye of consumers.
the brand personality, brand ideas to maximize the display, when consumers need to buy paint, there will be an idea to buy paint products to the brand to buy. Such brand culture marketing is successful.
to use brand culture to enhance the competitiveness of the
it has to say that brand culture marketing. Brand culture marketing is the sum of names, nouns, logo symbols, or designs that help identify a product and distinguish it from a competitor's product, as well as the interests, cognitive emotions, attributes, cultural traditions, or personality image values they represent.
brand culture marketing is the extension and expansion of product culture marketing, which includes the trust and protection of brand in the whole society. The brand-name effect is closely related to the creation of brand-name products and the production of brand-name products. Brand culture marketing is the process of brand design creation and production using culture, and using brand culture to enhance brand competitiveness.
brand culture marketing, to open the "heart- and-heart" model, only in this way, the brand will be able to obtain the emotional interests of consumers to identify, so that consumers' emotional value is satisfied.