Paint enterprises should have more important thinking than Internet thinking!

China Paint Network
: Today, a friend asked how to transform their products and brands through Internet thinking? I think he may not have figured out the meaning and role of Internet thinking.
more important than Internet thinking is marketing thinking! If you have marketing thinking, you can succeed without relying on the Internet! Of course, the use of the Internet can have the icing on the cake. Deliberately exaggerating Internet thinking can leave you with many missed opportunities! In recent years around a number of friends from the start, 2 years of revenue of more than 100 million yuan, this is not a success?
Speed to the right, do a good job of enterprise 3 enough (do these 3, according to such a principle, do the Internet can be successful, do offline can also be successful):
consumers whether on the Internet consumer products, or online consumer products, only he felt that "value for money, value for money" will buy. If you feel that "nothing is worth it", you will not buy it. If you see a product from the Internet from packaging, positioning, design, price, etc. are in line with your expectations, you will try to buy (or the so-called Internet promoter "five Maoists" rumors made to buy), but after receiving the product you taste,
"Yeah, not as good as a small product offline, not worth the money!" The more opportunities a product has with consumers, the greater the likelihood of consumption. This is also to guide the FMCG industry to do channels, do terminals, do display purposes. Jun don't see, how many cattle forced coaxing enterprises, are relying on human sea tactics (hard work) to do the terminal?
the rise of the Internet, people have more channels of contact with products. Because the Internet not only has communication functions, but also display functions and media functions, consumers can see products through the Internet, and have strong interactive and social functions. The Internet as a whole can be regarded as a channel, roughly subdivided into B2B (two batches), B2C (supermarket), C2C (franchise), O2O (this is innovation) and other 4 sub-channels. The first three channels are formed by imitating the real channels, and the last O2O is on and offline.
to open the product to the consumer's heart channels, need planning, need to spread, establish the consumer's reputation and loyalty to the product (Internet practitioners called what sticky to come), ha ha.
the Internet era, especially the rise of the mobile Internet, we have entered the era of self-media.
"wine is also afraid of the alley deep", before the Internet era, we rely on word-of-mouth, POP, newspapers, radio, television and other information dissemination, and interaction is not strong. The Internet era, especially since the advent of the media era, with the rise of various types of social media, forums, blogs, microblogs, instant messaging (QQ), WeChat and other tools, changed our way of receiving information and information dissemination, from the original one-way to two-way, from the original centralization to the center. Therefore, from this point of view, the Internet is only a means of media dissemination.
the mobile Internet has arrived, will the Internet of Things be far away? Are you ready for the future?