Paint enterprises "sharpen" brand, hard and soft equipment two-pronged

China Paint Network
: Looking back at the 2014 home building materials market, a word can be described - depression. On the one hand, the property market is weak, home building materials industry as a downstream industry is also affected by its series, sales stagnation; On the one hand, raw materials, manpower, environmental protection costs and other high rise, so that many
coating enterprises
are deeply under pressure to survive. In order to find the vitality of development,
coatings
enterprises must take action to expand the influence of the brand.
2014 was like a roller coaster ride for the real estate industry, with ups and downs, and the paint industry suffering as a result. According to the relevant statistics, the overall sales of the coatings industry decreased significantly in 2014. However, the volume of transactions rose, the growth of the
brand is
not without. In this regard, industry insiders say, these anti-market growth of paint enterprises, brands to a certain extent played a vital role. Therefore, coating enterprises need to pay attention to technical infrastructure, production lines and other hardware construction, on the other hand, to start the management of quality software construction, two-pronged to shape the brand enterprises to do the paving.
with people's living environment more and more demanding, paint enterprises are also facing new development opportunities and challenges. Based on these changes, coating enterprises to introduce foreign advanced production equipment and detectors, the use of advanced manufacturing technology and high-quality raw materials, to produce consumer satisfaction with eco-friendly coating products; Second, pay attention to product development and design. As we all know, the current paint market homogenization problem is serious, most paint enterprises lack of original ability. Therefore, paint enterprises urgently need to absorb talented people, research and development and design to meet the needs of different levels of consumption products.
with the hardware "safeguarding", the development of paint enterprises from the success of a step closer, but hardware alone want to occupy a favorable position in the fierce competition, it is not so simple. In addition to hardware construction, software construction also needs to be improved, first of all, paint enterprises need to strengthen team building, for example, to let the enterprise's employees to dealers around the real service, wholeheartedly for consumer services. Only when the overall quality is improved, the brand's popularity in the circle of word-of-mouth will grow; Second, strengthen quality management. Paint enterprises can absorb the management experience of advanced countries, continuous innovation, the formation of a set of their own quality management standards. All in all, coating enterprises should actively strengthen the construction of hard and soft power to meet the arrival of the era of brand competition.
, the future of the paint market competition will become more and more intense, and enterprises only all-round layout, strengthen their own brand building, brand "sharpening", in order to long-term foothold in the market!