Paint enterprises: details produce quality quality assurance brand

China Coatings Network
: After decades of development of China's
coatings
industry has entered a stable period of the industry. With the addition of environmental protection policies, the competition in the paint market has intensified,
coating enterprises
increase the pressure of survival. Since the development of the industry, paint-sized enterprises will pay great attention to brand building and promotion, with the growth of the number of brands, the pressure is increasing, brand operation in the work of the enterprise more weight. Now consumers more and more rational, simple promotion, gimmicks have been unable to deal with customers, marketing and return to the paint products themselves.
Chinese consumers are realistic buyers, the main factor affecting consumers' desire to buy is the efficacy of the product. Paint industry is no exception, low-cost paint products, may enter the market is relatively easy, but to survive in a rational consumption market situation is not so easy. In the course of the development of various industries, it has also been proved that the products that can withstand the long-term test of the market are products with relatively strong efficacy.
to be successful in any business marketing, the first thing is to have a good product. Therefore, the marketing first strategy is the efficacy first strategy. The so-called efficacy priority strategy is to paint product efficacy as the first factor affecting marketing, giving priority to the quality and functionality of paint products.
has been in the position of brand promotion in the industry since its inception. And the quality of coating products is exactly the cornerstone
the brand
coatings. Really do products, do services, the pursuit of quality consistency, is also the paint enterprises based on the paint industry, establish the first stage of the paint brand. This stage is also the longest stage in the process of coating brand building, but it can fully reflect the special patience and cultivation of enterprises.
different consumers pay attention to different angles, but the details of paint products are the most likely to make consumers associate and resonate, especially in the consumer's considerable, touchable, perceptible details. Details produce quality, quality assurance brand, details reflect the ability and attitude of paint enterprises, reflecting the principle of paint enterprises to do things. Therefore,
paint manufacturers
to do products, to market, to achieve success, we must really start from the efficacy of the product.