Paint enterprises based on the market out of the homogenization cycle is imperative

China Coatings Network
: After continuous development,
coatings
homogenization of products in the industry is serious. Homogenization phenomenon hinders the development of enterprises to a great extent, but also provides the best breakthrough point for enterprises to win market competition. In the increasingly fierce market competition,
coating enterprises
to establish a foothold in the market, out of the homogenization cycle is imperative.
homogenization of product concepts in the coating industry has aggravated the vicious competition in the market, but coating enterprises in the blind imitation at the same time, forget that the realization of any product concepts need the corresponding technology to support. Paint enterprises to copy the concept of products, ignoring the combination of core technology and resource advantages of enterprise products, resulting in paint imitations only stay at the conceptual level, can not be materialized, tangible, and ultimately make paint products into a shell of brand strategy.
domestic paint enterprises outside the production of strong middle-dry, and in the face of market competition in the "storm", paint enterprises simply can not withstand, but helpless, only in homogenization of the road more and more far. In the long run, paint companies will be overwhelmed, just do not know when the "last straw" appeared. In addition, the entire paint industry will also be in a development dilemma, homogenization will sooner or later become the "culprit" to bring down the overall development of the industry.
it is true that there are many products in the paint market, different processes, technologies, formulations, raw materials will produce different specifications and different levels of products, and these products are also very different in price. From the current characteristics of paint consumption, functional interests still have a great impact on consumers, paint enterprises should consider from the market reality, functional supremacy.
present, the coating channels are increasingly diversified, but added value is still an important focus of enterprise competitiveness, because of the semi-finished properties of paint products, in the process of product sales need to take advantage of more additional benefits. Therefore, paint enterprises should be from the consumer's point of view, to provide customers with the most complete and most urgent additional benefits, so that consumers choose is the best code of conduct.
in short, in the vicious competition environment, paint enterprises in order to achieve long-term development, we must break through homogenization, out of a unique road of their own.