Paint enterprise marketing should make good use of the new media force

China Paint Network
: At the time, micro-blogs, WeChat and other social media has become a daily must-see, access to the latest information and communication between friends tools. In the new media era,
coating enterprises
business operators can seize this development opportunity, began to use micro-blogs, WeChat to promote their own brands, it will get a qualitative leap.
new media to allow users to create content promotion products, enterprises to provide branded products, while achieving win-win profits with users. In addition, to promote users to form a strong publicity force, they are keen to promote brand products to friends around, but also can obtain certain benefits, word-of-mouth to further improve the effectiveness of marketing, the enterprise has become the greatest interest.
, from the "Under the Dome" report caused by the social response can also be seen, the huge potential of the new media can not be ignored. Nowadays, with the development of the Internet era, Internet-related media tools are also being used more and more widely in the real society, in addition to television advertising, mobile phone promotion and so on, a variety of communication speed is unusually rapid publicity means are gradually used in enterprise development. The characteristics of the new media of this era,
coating
enterprises, but also in the fundamental subversion of the traditional propaganda model.
this report can achieve such a large social response, in addition to Chai Jing, new media and other elements, more importantly, it hit the hearts of countless people in the pain point - environmental protection. Environmental protection, ancient and modern Hot topics in China and abroad, and now Chinese society is facing a lot of environmental protection issues, haze is the focus of attention in recent years. Even if the haze problem is hot, there is little comprehensive and professional coverage of the problem. At such a moment, Chai Jing's "Under the Dome" coincides with a series of chain reactions.
coating enterprises to use new media to market, naturally also want to grasp the "pain point." In making all kinds of communication events, paint enterprises need to dig into the industry and outside the common topics or the general public concern about the topic, only for consumers to focus on the hot spots to make corresponding measures to the most dissemination value. Although the topic is only an entry point, but the topic of the direct hit pain point is a sharp weapon, and the direct hit pain point of the product ultimately ensures the spread of the effect.
, in the new media era, paint enterprises in the use of new media to do marketing, to make full use of the advantages of new media, do a good job of brand promotion.