Paint enterprise cross-border road and cross and think

China Coatings Network
News: At present,
major
enterprises have begun to cross-border development. In
coating
industry, cross-border development has become a trend, a market trend. Paint enterprises want to be bigger and stronger, really ensure that they are not eliminated by the market. Among them, the cross-border development of enterprises, expand their own business chain, is not a useful way.
now paint enterprises in the domestic has been developed for many years, mature brands can be said to have done, from environmental protection, to customization, to intelligence, tricks can be said to be hundreds. But in the face of more and more paint enterprises influx, paint alone this product is difficult to ensure not to be "after the waves shot dead on the beach", after all, categories and concepts are limited, sooner or later will be popularized, then, I am afraid that the core competitiveness now, it became worthless at that time. Therefore, cross-border may give paint companies a different future.
, however, paint companies must know that cross-border is not to say "cross" on "cross", success is behind a group of excellence, creativity, unity of talent. As the saying goes, if you build the Great Wall, talent is the cornerstone; If a building is built, talent is a pillar; If you do business, talent is the guarantee of success. If you want to make the enterprise bigger and not want to be a "small workshop owner", you must pay attention to talent. Therefore, the paint enterprises to do, but also the most important, is the introduction of talent.
coating enterprises to cross the border, without the support of technical personnel, is a million can not. Paint enterprises transform across borders, more is the choice of coatings industry-related industries. On the one hand, the material is passable, can realize the integration and utilization of resources, save materials; On the other hand, there are many similarities at the technical level. But cross-border is far from such a simple thing, each industry has supporting technical requirements and standards, so, paint enterprises want to cross-border, they must be willing to invest funds to introduce relevant talent, rather than "catch the duck on the shelf", so that the existing unrelated talent to desperately "cross-border".
enterprises need talent, so how to retain talent? The answer is to give them a corresponding reward. In addition to the corresponding wage and welfare benefits, more attention should be paid to them. At the same time, companies need to learn to respect their innovative ideas and encourage them to practice boldly.
in short, in this era of competition, paint enterprises want to take a good cross-border road, to create their own small era, but also need to "cross and think." It is understood that there are many enterprises and brands, addicted to the success of the past, do not do market analysis and research, do not integrate their own resources, do not do market positioning, on the rapid success of brand cross-border, the result of brand resources are constantly diluted, in order to embark on the cross-border road to make their own scarred. "Cake" is not every enterprise can be lucky enough to eat, once clever, will fall into the so-called "trap" to open up new areas, affecting the development of the main business, but not worth the loss.