Paint consumption tax forces the coating enterprise to change the paint industry has been tested

China Coatings Network
News:
1, bend oversized, private enterprises later came to the top
It is well known that in the
coatings
industry 100-year development of the map, the state-owned
coatings enterprises
was once the main market camp in the planned economic era, regardless of quality, technology, market and price are dominant. But in the second half of the 1990s, the institutional constraints of the long-term planned economy made the fate of state-owned enterprises a pain of the times. Once a red-hot state-owned paint company is struggling to adapt to the jungle laws of a market economy. A number of enterprises face a shrinking sales volume, loss of profits, heavy burden, difficult situation.
zhang Bin, manager of
Shanshan Yifeng
Paint
commercial company, told reporters that the state-owned paint enterprises at that time, due to institutional rigidity and other factors, restructuring, bankruptcy, and can continue to dominate the market enterprises can be said to be basically zero.
and in this period, private paint enterprises in the rise. Until now, it can be said that China's paint market has become the world of private paint enterprises.
" by the year 2000, consumers have accepted the private enterprise's
paint brand
, when many private enterprises have done advertising all over, such as Hebei Chenhong, goldfish brand, Shandong Lehua, Qilu brand and so on. Zhang Bin said.Dai Maozhen, chairman of Shandong United Paint Co., Ltd., believes that there are two main reasons: First, private enterprises at that time to hire a lot of retired technical personnel of state-owned enterprises with high salaries, so that product quality greatly improved; The second is that in private enterprises at that time, the procurement management of raw materials is more stringent, so that the cost of products greatly reduced, thereby improving competitiveness in the market.
, chairman of Shandong Lu Niu Paint Co., Ltd., believes that the reverse water boat does not enter and retreat. At that time, some state-owned paint companies sales fell, the biggest competitor is not others but the enterprise itself. Han Ming told reporters, like in the 1980s to build factories, the rise of the 1990s part of the private paint enterprises, the beginning of the development of the market, in fact, is speculatively followed the province's first-class state-owned paint brands, to obtain some small market, but slowly with the advantage of price, gradually occupy the expansion of the market.
And to the present, private enterprises have completely occupied the main position of the paint industry, a large number of private enterprises stand out to Jiabaoli, Mei Tuss, Bards,
three trees
and other leading private enterprises, have put forward their own "10 billion dreams." And these large-scale private enterprises pay more attention to scientific and technological innovation to conquer higher-end areas, such as in recent years, the rapid development of
heavy anti-corrosion coatings
field, Jiangsu Lanling, Zhejiang fishing children, Zhejiang Tian female, Shanghai Kailin, Wuhan Shuanghu, Pearl River Chemical, Northwest Yongxin, Chongqing Three Gorges and other private enterprises stand out.
With China sitting firmly in the largest consumer of paint, foreign-funded enterprises have also begun to pour in, gradually full of vitality of a large number of private paint enterprises living space is compressed, white heat, disorderly competition gradually appeared.
" a lot of people are optimistic about China's paint market, some products are not high technical content, so a number of small workshops have joined in, low quality, low prices, and even more began to paint inside the water. For example, CCTV and other news media exposed Hebei paint production processing plant in pursuit of low-cost, high profits, directly add tap water to the paint, the maximum added water can be added to 50%, only 3 yuan can be used to produce 1 kg of paint. One industry insider pointed out.
" many unknown brands in the name of
water-based
, in fact, is still oily paint. "Industry insiders admit that this water-added coating is actually a kind of oil-packed water production technology, very immature. Summer high temperature season, paint easy to volatility at high temperature rupture, can not contain water, so that in transit and warehouse storage process on the water; Winter due to low temperature, resulting in water breakthrough oil into ice, after painting can only keep ten days of freshness, after ten days on the fade off.
wen Junyi, general distributor of Chenhong Paints in Dongguang County, Hebei Province, pointed out that, in fact, this kind of opportunist practice is undoubtedly the same as the butcher when killing pigs to fill pork with water, is an immoral behavior. Paint companies began to hide from dealers, its purpose is only one, is to maximize profits, the more water added to the paint, its profits will be higher.
" can be said to have no idea that some brands of paint companies will also add water to the product. Zhang Fengzhi, manager of Yongchang Metal Paint Tool Store in Wuqiao County, Hebei Province, told reporters that water has reduced the price of
paints
, but quality and price are two important factors in the success of the market.
" Every time the price of crude oil rises, the price of paint is also followed by the price increase, but last year the price of crude oil in the case of a continuous decline, the price of paint did not follow the price reduction, it is difficult to understand. Li Jianjun, salesman of Anling's five-gold paint shop, told reporters. Many paint dealers have the same question.
Dai Maozhen believes that the oil price of more than a dozen consecutive drops, resulting in the largest amount of paint production of 200 solvent oil 40% of the plunge, other raw materials also appeared about 20% of the decline, paint companies should be up. At this time, the emergence of the industry's water-based coating strategy, so that enterprises are said to have high research and development costs, so the price reduction became a bubble. Then this year on the construction of VOC content of more than 420 grams / liter of paint to levy a 4% consumption tax, but also let the price reduction become a luxury for dealers.