Paint companies want to counter-attack, what should be done?

China Coatings Network
: In the current
coatings
industry, whether large enterprises or small enterprises, survival and development is not easy. With the increasing competition in the paint market,
coating enterprises
to achieve sustainable development without being eliminated. If you want to "counter-attack", paint companies need to ensure product quality, enhance service quality, effective management of dealers.
Coatings industry enterprise integrity crisis problems occur from time to time, because manufacturers in order to short-term profits are not at ease in the down-to-earth improvement of product technology and quality, but keen on concept hype or marketing victory, leading to late-stage problems followed - product quality is not hard, the chance of withdrawal increases; Advertising booing head is greater than the actual product, more and more people complain, leading to a crisis of integrity, even if there is a large-based advertising or re-doing the product is difficult to restore consumer confidence. Therefore, to do a good job in product quality is the first task of coating enterprises.
coating enterprises should pay attention to the user experience, optimize the added value of products, so that users feel the value outside the product. Consumer Miss Huang said that she had been very dissatisfied with the experience of a paint store, would like to know more about the
coating brand
store paint materials and technical problems, but the buyers responded with a perfunctory attitude. With the continuous development of the coating industry, consumers pay more and more attention to product experience and product added value, enterprises must grasp the direction of market development, enhance service quality, explore the unique sustainable development strategy of enterprises.
paint brands give dealers little profit margin, coupled with the impact of the external environment, forcing some dealers to appear improper competitive behavior, such as price war and goods. Many industry experts said that when this situation should be immediately put an end to, otherwise the market will be chaotic. Indeed, as the main force to open up the market, paint enterprises need to effectively manage dealers, strengthen communication with dealers, and strive to achieve a win-win situation in policy-making. Only in this way can we obtain the approval and lasting contract of the dealer, and we can achieve sustainable development.