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China Coatings Network
: With the continuous development of the industry,
coatings
industry has accumulated shortcomings continue to highlight, market competition is becoming more and more intense. No matter how bad the development environment is, there are always market opportunities. In this regard,
coating enterprises
need to accurately grasp consumer demand, take a good "specialized" road.
, the paint industry is caught in a bottleneck period, the development is not smooth so that many enterprises have been aware of their own problems. In contrast, self-change is the first choice of many enterprises, but at this stage, enterprises are often not allowed to do so, radical reform has put enterprises in a greater dilemma.
is true, reform also needs to be law-and-order. Paint enterprises must first fully understand their actual situation, assess their share of the paint market, and then determine the potential for product development, and guide the future direction of enterprises. Through complete data analysis, coating enterprises should appropriately give up the market development potential of insufficient products, focus on the development of high market share of paint products.
to
in the transformation process of paint enterprises, can not be completely allowed to develop, narrowing the surface does not mean that along the original product route a road to black. Reducing the burden also needs to be balanced from both vertical and horizontal considerations, the market time is changing rapidly, copying past experience can not solve all the problems, paint companies also need to get out of their own characteristics.
throughout the historical transformation, after the big wave of sand, the remaining enterprises are nothing more than industry leaders and small and refined professional production enterprises, the future of the paint industry will be the same. For many small and medium-sized paint enterprises, too much involvement in the field is not a good thing, high not low is not the most embarrassing. Rather than watching with the flow, it is better to streamline production, take a "small and specialized" road is also excellent.
in short, in the current situation, paint enterprises are more suitable to take the "small and specialized" development path, because it is easier to control the development of the lifeblood of enterprises.