Paint companies expand their brands to find the brand's "catalytic moment"

China Coatings Network
News: In 2015, for
coatings enterprises
the living environment will be more severe,
coatings
consumption tax implementation, environmental protection policy crackdown, the market environment is becoming more severe, paint enterprises face unprecedented survival challenges, how to survive in a desperate situation, in the
paint brand
stand out, seize the opportunity to find their own brand catalyst under the new normal. Here, the author introduced several brands of classic catalytic moments, hoping to give some paint companies to help, you can learn something.
2008, the coffee chain was in a state of turmoil. Schultz, who had previously left Starbucks, returned to try to save the company. In February of that year, he temporarily closed 7,000 stores and trained barista for several hours. Schultz later explained to NST: "This unprecedented decision to close our stores cost us millions of dollars, but it shows our seriousness and our firm confidence to be back at the heart of the market." "There is no doubt that this has worked.
March 2013, T-Mobile announced that it was canceling its contract, a major change in the industry's game. Customers can choose a carrier at any time. That's not all: T-Mobile has introduced a "no carrier" concept to improve the rest of its strategies, including eliminating international roaming charges and paying early termination penalties for customers who switch from carriers such as Verizon, AT&T or Sprint.
said: "This move reflects the image that the brand wants to be recognized. Wal-Mart adhering to the 'low price every day, a better life' business philosophy. "Obviously, they also offer a $4 consultation. While Americans crave efficiency and convenience, Wal-Mart is fulfilling its promise to be a one-stop home for consumers.
say what you think of the discount retailers, but when it starts rolling out attractive brand lines, I'm afraid no one can do better. Missoni became a popular luggage brand, and Zac Posen's well-cut dress was snapped up. Not everyone is interested in high- and low-end brand collaborations, but when Target launched its strategy of working with high-end brands a few years ago, it became fresh and exciting, and people were affording high-end brands at reasonable prices, which is what the brand meant.
is there a better way to show the passion of travel without moving your office elsewhere? Maptia is a start-up dedicated to helping travelers share stories. They have worked in Start-Up Chile in Santiago and TechStars in Seattle, another name, Taghazout, in a small fishing village in southwestern Morocco, and in the Swiss tourist town of Locarno.
like those catalysts above, it takes time to find your own catalyst. But passing on the brand's meaning is not a daunting task, Marshall said. Here are some suggestions.
true. Marshall believes that companies should do what they believe in, saying: "Catalysts need to come from the purpose of the business, a gimmick-like company and a real purpose-oriented company is only a line apart." Case in point: McDonald's failed McBurrito marketing, mexican powdered meat with close ties to ancient Mexicans, while McDonald's claims mcBurrito will replace Mexican powdered meat.
innovation. Marshall stresses that "if you want your business to be different, you have to break out of the mess and win the competition." "Then businesses must be important, interesting, and noteworthy. Marshall points out that Chipotle's mind-building series, which draws quotes and illustrations from renowned author Jonathan Safran Foer on in-store cups, fits chipotle's philosophy of "creating pauses in the digital world." Besides, what better way to improve your corporate reputation by working with writers and comedians?
do good. Great design and high-quality products are not the whole reason people like Toms. As Blake Mycoskie has learned, when your business has more than one goal of making a profit, customers become your biggest marketers. At the same time, you can attract and retain talent because employees understand your position and they really trust you.