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China Paint Network
News: Because the Spring Festival of the Year of the Sheep came especially late, many colleges, primary and secondary schools have longer winter vacation than before, some regional schools even reached a staggering 60 days of winter vacation. And for
coatings
industry, in order to have a good start in the coming year,
paint enterprises
what should be taken to fill this ultra-long winter vacation, to achieve a qualitative leap?
coating enterprises need to keep up with market developments, understand the most urgent needs of consumers, so as to integrate innovation into products to attract consumers, not just in the price of products to work hard. Enterprises should continue to innovate products in order to seize the trend of the market. Want the consumer's thought, no longer for taking other people's cottage paint and "frightened", no longer for homogenized paint to please consumers and make "jumping prices." Paint enterprises only timely according to market demand to launch some new products, from different angles to meet more consumer demand, such products in the market is easier to seize the minds of consumers, favored by consumers to win praise from the outside world.
leading enterprises in economic strength, technical level, product innovation, talent construction and so on have considerable advantages, have a successful marketing strategy system worthy of other enterprises to learn from and learn. Therefore, coating enterprises should strengthen the industry exchanges with leading enterprises, research their market response strategies and changes in the development trend of enterprises. Paint enterprises should promote the advantages and weaknesses to enhance the competitiveness of enterprises, expand the advantages of their own products to enhance brand value, and gradually enhance the expansion of the brand in the industry's voice.
talent for the growth of an enterprise is very important, and even determine the survival of an enterprise, "people-oriented" is the basic talent thought, this sentence is not just to say, to practice to every department of the enterprise. Factory again good, equipment again advanced, the concept again leading, no good people to achieve also can not. Excellent talents can create high value-added paint tool products, paint enterprises in order to improve the level of technology research and development must have advanced talent construction concept, increase investment in talent construction and capital investment, do a good job in the construction of talent team, enhance the soft power of enterprises.
product quality is the pillar of the enterprise, but also the core competitiveness of the enterprise. And how to design, produce, produce with a strong high-quality paint, which requires paint enterprises on the one hand to increase the research and development of high-grade paint products; On the other hand, the quality of products needs to be strictly guarded. At present, the market demand for medium and high-grade coating products is very large, most of the market share by the first line
soil brand
occupied, paint in the product grade quality has a great lack. In this paint enterprises need to do "two-handed grasp": increase the establishment of research and development institutions and testing centers equipped.