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China Coatings Network
: The Impact of the
on the
of Chinese paint brands, there is no need to say much here. The effect of information dissemination brought about by the Internet age has already had many cases. Faster
more
mobile Internet has arrived when the brand of chinese coatings and coatings has not yet been allowed to reflect the traditional Internet. In the era of mobile Internet, how should paint brands strengthen their own brand building?
the composition of the brand, first of all, a good product, this is the basis of the brand, leave the foundation, and then well-known brands are the source of waterless. Second is the quality, although this is a wine fragrance is also afraid of the alley deep era, but good products are talk, consumption is more focused on the final effect of product use, product consumption after the value generated. The third is word-of-mouth: in good products, good quality on the basis of the production of good word-of-mouth.era of mobile Internet, brands are not only trademarks and products, but also emotional communication between enterprises and consumers. Consumption can have its own voice, this test is not only the brand spread of paint, at the same time for the paint brand reputation building is particularly important. In the past media one-way, monopoly-type communication, consumers for the brand, is a relatively vulnerable group. Global
Coatings Network
learned that with the popularity of the mobile Internet, interactive, open circle is forming, and he is more accurate in the dissemination, so that consumption can affect each other, product quality, service is good or bad, will be through social media to a hundred times, a thousand times the growth of communication. This is the brand word-of-mouth construction needs to consider the problem.
, in the era of mobile Internet, enterprise marketing must solve two problems: First, continue to play the role of classic marketing strategy, even if the audience understand, like and buy the company's products and services; Second, let the audience resonate and share marketing messages with other friends to achieve social marketing. Of course, when perfecting these two aspects, paint brands need to consider different media, different audience properties and characteristics to stimulate indirect brand building, but in planning, we must give priority to the characteristics of the mobile Internet. In short, paint brands in doing a good job of products, quality on the basis of, but also according to their own resources and capabilities, as well as the characteristics of the audience, to carry out brand building.