Over-promoted Marca industry planting conditions into a development weakness

, a highland plant originally grown at an altitude of
4,000
meters above sea level in the Peruvian Andes mountains of South America, is popular around the world for its good health care. Since
was approved by the former Ministry of Health to enter China in
, Maka has successfully introduced breeding in Yunnan, China, and quickly became the new darling of the health care market, Lijiang, Shangri-La, Zhaotong and other places to plant. However, in just a few short years, the highly-hoped Marca has gone through a frenzied trajectory from new darlings of the market to over-flooding. "The orderly, standardized development of Marca must be on the agenda, otherwise Marca may become the ginseng of the year." Some people in the industry said that the Marca industry is at a crossroads of development, whether it can step into the track of healthy development, and truly become a sustainable large industry, scientific planning, orderly development is the key.over-promoted Marcasearched for Marca on Taobao, popping up more than
4400,
merchandise information, marca wine, ma card, macca essence and so on. Among them, the biggest selling product is a claim to import raw materials from Peru, the card, sales of more than
,
10,000 bottles. Reporters found that the market of marca products, mostly to supplement the kidney Zhuangyang as a selling point.fact, China only approved marca as a new resource food application, not drugs, and manufacturers are not many, the efficacy of the approval is not bounded with Zhuangyang. Reporters landed in the State Food and Drug Administration database search found that China's approved domestic Marca health food only Maka brand Maka Yikang chewing tablets one, function to enhance immunity, relieve fatigue; In addition, only 3,300 food production permits approved by the State

.it is understood that Marca is a one-year or two-year-old herb. Existing studies have found that marca contains a variety of nutrients, to nourish the human body, anti-fatigue, promote metabolism, improve sleep, improve nerve weakness caused by stress and other effects.
In 1999 and
, U.S. scientists discovered that marca contained two new plant-active ingredients: makamide and maccaene, and determined that the two substances played a significant role in balancing the secretion of human hormones, which was considered one of the basis for Marca's help in improving male function.Liu, deputy director of the Institute of Medicinal Plants of Yunnan Academy of Agricultural Sciences, pointed out that many enterprises in the promotion of Marca overemphasized its medicinal value, ignoring that it is a new resource food, overstating the efficacy of its "plant Viagra", resulting in misleading consumers.Zhou Bangyong, deputy secretary-general of the China Health Association, said that Marca is a very good health food raw materials, is a natural product, safe to eat; "But excessive and exaggerated publicity can only make the Marca industry bubble rapidly, seriously affecting the benign and sustainable development of the industry, 'overdraft' the vitality of the industry."in mid-
, reporters in Diqing Tibetan Autonomous Prefecture, Yunnan Province, Shangri-La saw that, although the price of Marca in the past two years has fallen sharply, the price of maka rough products sold here is still as high as
8,
yuan
1
grams, the reporter learned that the wholesale price of goods is more than
1000
yuan per kilogram. "Maka is not like ginseng, to plant a few years to harvest, a year can be harvested, planting is not so difficult, although this is a lot lower than the price of two or three thousand yuan a kilogram in the previous two years, but this price has to say is still a bit outrageous." A doctor who grows medicinal plants believes that the market price of Marca has seriously deviated from its actual value.fact, while the market still looks hot, some olfactory drug farmers have begun to reduce their cultivation. Under a large brand named Tianlis Maka Planting Base in Shangri-La County, Diqingzhou, the reporter did not see the Maka field, only found a small nursery field far from the brand, planted like carrots. And another nearby drug farmer told reporters that "Maka I planted more than
20,
acres last year, this year changed the plant appendix, Marca these two years price is not good." "Diqing County Dechin County Pinji Plateau Eco-Agriculture Development Co. , Ltd. Chairman Chaka Tibbutsri told reporters that every year when Marca is listed, a variety of foreign and local speculators without prior investment to raise prices, resulting in the Marca acquisition process chaos, resulting in overheated prices and drug farmers to sell the priceless market.Planting conditions into a development weakness " Now many low-altitude areas in Yunnan are planting Marca, you know, Marca in the origin of Peru is growing at an altitude of
4,000
meters above the plateau. Many highland plants have good health benefits, and the production environment is related. Marca to Guangdong can also be planted, but the effect is not the same. More importantly, although there are no barriers, but the loss of land is relatively large, the land plate that planted Marca is very serious. How large area is suitable for how much, is not should be implemented rotation rest, there is no calculation and planning. "Tibbs's words reflect another weakness in the current Marca industry: planting chaos.since
2002
, Maka has been developing in Yunnan for more than
10
years. After Lijiang, Shangri-La, Zhaotong
(
Ludian, Zhaoyang
)
, Hozawa, Kunming
(
Lu, Dongchuan
)
, Jianchuan and other places have also planted Marca. There is a "blowout" in the planting area. Lijiang's Marca planting area grew from

17,000,
mu in
,2012 to more than
20,
mu today, Qujing Yuze County, Maka Planting area is from
2000
acres crazy growth to more than
10,000
acres, Zhaotong dashan package planting area is also more than
1000
acres.Liu, in the high-altitude mountain areas of the marca grow stronger, high medicinal ingredient activity, boiled out a little sweet taste. And in the low-altitude plains, dam areas planted in the marca small, easy to hollow, taste a little spicy, in terms of quality is far less than high-altitude areas planted, and because of the high temperature of pests and diseases will be heavier.he pointed out in particular: "At present, China does not have self-bred Marca varieties, Marca varieties mainly rely on imports, variety degradation and species confusion, reducing the production of marca and drug efficiency, to the next development of the industry buried hidden dangers." "Before, Yunnan has engaged in maka cultivation, development, operation of dozens of enterprises, large and small, but their own array, into a variety of channels, to the field planting, disease and pest scientific control, high-quality and efficient cultivation technology promotion and other work has brought great pressure.addition, it is worth noting that the planting area of the "singing forward" is not enough, China's Maka deep development is far from enough. "In addition to fresh food, macca drinks, marca juice, marca coffee and other products have been developed a lot abroad, the domestic marca product range is relatively single." Zhou Bangyong believes that China's Marca industry is still relatively low-end, selling resources rather than products.development is the key despite such problems, Marca still has a strong market appeal, the prospects are still unlimited. Yunnan Provincial Office for the Development of Bio-Industry "on promoting the orderly and rapid development of the Marca industry" proposed that by
2015
, the province's Maka planting area to reach more than
10
million mu, to achieve processing sales revenue
of


200 million yuan, and by
2020
, we will strive to plant
20,
million mu, and
sales revenue of
million yuan. This figure is 5 to 10 times the average annual sales revenue
wenshan

10
years.Liu believes that in order to promote the healthy and sustainable development of the Marca industry, in addition to scientific positioning and rational publicity and guidance, first of all, to reasonably plan suitable planting and development areas, as far as possible to allow Marca in the most suitable areas to focus on development, vigorously promote standardized production, and strive to grow high-quality Marca. Scientific research units should increase the cultivation of new varieties of Marca and efficient breeding technology, standardized processing technology and other aspects of scientific and technological research and transformation, with the technology chain to support the industrial chain, accelerate the implementation of Maka modern breeding base, standardized planting demonstration base and standardized product processing base construction, in suitable planting areas to maka as a characteristic industry to accelerate development. , to increase new product development, pay attention to deep processing, a series of Maka functional health care products, beverages, food development, rich end products, to meet the needs of different groups of people. At the same time, we should strengthen the comprehensive utilization of by-products such as maka stem leaves and roots, carry out feed additives for the production of livestock and poultry, and promote the development of the aquaculture industry. , speed up the construction of product quality standards system and product quality traceability system. It is importance to speed up the construction of a system of quality and safety standards for agricultural products, including production environment, agricultural inputs, production specifications, product quality, safety limits, testing methods, packaging marking, storage and transportation. Marca production leading enterprises should start to implement
GAP
production, planting, processing and circulation through the form of

company
-
association
farmers", "base
-
holders" and so on. Link to implement the whole process of quality control, at the same time on the product packaging posted product raw material information mark, so that consumers can find through the information code Marca product-related pollutant residues, production base quality certification, and even can find the name of the specific person responsible for production and other information, to achieve the quality of Marca products traceable, to ensure product quality and safety, so that consumers can rest assured that the use of Maka products. Fourth, to study the establishment of high-efficiency and low-cost marca extraction separation technology suitable for large-scale, to provide a material basis for new product development; The study expounds the relationship between active components and efficacy, provides theoretical basis for marketing and new product development, establishes a bio-refining technology system for the graded use of the underground part of Marca and the above-ground stem and leaf part, establishes a demonstration production line of bio-refining of marca resources, realizes the full utilization of resources, and maximizes economic value. Liu proposed the establishment of the China Marca Association
(
or Working Committee
)
, the National Marca Industrialization Technology Alliance, the National Maka Engineering and Technology Research Center, the development of the Maka Planting and Quality
(
or industry
)
standard, Maka processing products series of countries
(
or industry
)
standards to regulate the market for Maka cultivation, processing and product sales. According to Zhou Bangyong, china Health Association is working with relevant departments and research institutions on the standardized cultivation of Marca and standardized processing of raw materials, hoping to form industry standards and even rise to national standards. with the deepening of Marca research, the international market for its related products has reached more than
30 billion yuan, the
shortage of macca resources in Peru has become the bottleneck of the rapid growth of the international marca industry. China has selected a number of suitable for Yunnan cultivation of marca varieties, and has successfully achieved large-scale artificial cultivation, and the quality and Peruvian marca similar. Liu believes that if we can solve the problems faced by Maka cultivation, deep processing and market supervision, and make use of modern advanced technology to further develop related new products in medicine and health care, the Maka industry chain will be further extended, and China will soon form the Maka industry chain of 10 billion yuan in the market.