Outside the frame is very different and see how wallpaper brands are made

China Paint Network
News: The current wallpaper brand development is becoming more and more mature, whether it is a slightly built high-quality brand, or just started to build a brand of small and medium-sized enterprises, in the wallpaper industry, brand building has a basic process. The large frames are similar, and the details outside the framework are the focus of the brand' distinctiveness.
is the brand? A brand is a symbol, a name. Brand represents a company to provide product services and exclusive concepts, is the consumer's acceptance of enterprise products and awareness.
Ai Rees, the father of positioning, put forward the famous marketing concept, he pointed out that "the most effective way to build a brand and enhance competitiveness is to shrink the focus of the brand, including product lines, customers, channels, etc., so that brands can more easily enter the customer mind", in fact, it refers to wallpaper enterprises in the summary of industry laws, understand the nature of the market on the basis of concentrated resources, take the lead in competitive regional markets to establish their own base, access to survival opportunities, and then build up strength, sum up experience, strengthen the focus of the team.
Shakespeare said, "Roses wouldn't be so fragrant if they were called other names", the hook that hangs the brand on the product ladder in the minds of expected customers. In the age of positioning, the first important marketing decision an enterprise can make is to give the brand a good name.
to create differentiated brand concepts can not only drive brand communication but also build consumer loyalty and guide consumption. We say that the exclusive concept that helps to sell is primarily what the customer thinks is exclusive, which is the core of the exclusive concept.
design of brand is the first step in the process of brand communication, the foundation of brand composition, and the most direct embodiment of brand image. Wallpaper enterprises must realize: there is no visual symbol, there is no memory symbol.
products are the core of all business activities throughout the enterprise, but also the starting point of all marketing. Analysis of the current market situation and development trends, combined with their own advantages, focus on the most likely success of one and several leading products, do deep, point breakthrough, single-point victory, cultivate their own fist products.
consistent publicity, not a large area of advertising investment, to do consistent advertising, is in different contact points, the concept of brand positioning to convey. Wallpaper brands in advertising communication to try to do online and offline, different regions, different times can have the same message, so that consumers are impressed.
market is always dominated by mature wallpaper brands, who have the advantage of being pioneers to the greatest extent possible in the vast marketing territory. This requires other enterprises to adopt new marketing methods in line with their brand concepts, grasp the new market trends first, occupy the commanding heights of competition in the new areas of industry evolution, so as to win the initiative of the market.