Out of the brand misunderstanding, paint enterprises build "longevity" brand

China Paint Network
News: Once, Intel's boss said: "You burn my factory I will use my brand to re-start," enough to see that the value of the brand is a stage harvest of enterprise development at present, and in fact, the competition between enterprises is also brand competition. Therefore, for wardrobe enterprises, do a good job in brand building and other basic work for enterprises in the market competition has a key role, but now many enterprises in the brand building on the wrong trend.
does it depend on to make a name for it? One rely on quality, two rely on price, three rely on service, as long as there are these three points, any enterprise, to make their own products famous profit is not difficult. Unfortunately, at present, there are some wardrobe enterprises have not fully realized this, kung fu is not under how to improve product quality, reduce production costs, improve service attitude, etc. above, but to take the left side door, send "name" to "celebrities", at the expense of the cultural, press, sports stars recommend goods or prove the quality of goods, think that such a company and products can be well-known in China and abroad, a name. However, the product is not attached to the celebrity's "name" can be famous. Celebrity advertising is rampant, a celebrity at the same time to do a variety of product advertising, its credibility is questionable, rational consumers will be cautious.
some wardrobe companies are happy to spend money to participate in various brand selection activities in the community, mistakenly thought that after winning some institutions issued the "brand" and other titles, it really became a brand. In fact, in the continuous development of the market economy today, only the market and consumers are the authority to judge the merits of products, there is no strict enterprise management, no high-quality products, no perfect service and a series of hard work, relying on spending money to evaluate the "brand", consumers will not be recognized.
in some people's eyes, only high grade, high price, the greater the name, can be called a brand. Therefore, many wardrobe enterprises are good at the pursuit of commodity prices and grades to do articles, and even some in the name of reality, name to raise prices. But it is regrettable that these painstakingly out of the product, many because the price is too high and let many consumers feel afraid, look away, respect far away. In fact, the brand is not necessarily high-end high-priced, cheap and beautiful by the vast number of consumers love, the same can become a strong brand. It should be noted that China's consumption structure is like a pyramid, the vast number of low- and middle-income consumers are the tower of this pyramid, if many brand manufacturers ignore the tower, the eyes only the tip of the tower, even the basic market share can not be maintained, let alone create a brand and protect the brand.
technological progress led to rapid product development, consumer demand is also rapidly changing, brands will be eliminated at any time. Some wardrobe companies think they can enjoy life-long, everything once the brand is in hand, which is obviously wrong. Brands are by no means lifelong. Wardrobe enterprises must live in peace and security, at any time to understand the market, in the brand products in the rising period, and constantly develop new products, increase new styles, improve product quality and taste, in order to further expand the coverage of products in the market, really do brand long "song" more than. Otherwise, stop, lack of innovation, will make their own brand products helplessly out of the market this big stage.
saying: "It's not easy to create a name, it's harder to keep a name." In the face of today's fierce market competition, wardrobe enterprises to create a market customer favorite brand is not difficult, but after the brand created, as business operators should do everything possible to love the name, regret the name and protect the name, in order to brand longevity, long-term visitors. Depending on the brand as a "money tree" sale, transfer of trademarks have; Depending on the brand as "the road to wealth" to collaborate, joint venture, supporting, let others do their own products paste their own trademarks, from which to collect a commission or dividends have; Radish pulls quickly do not wash mud, only regardless of the yield regardless of the quality of the more. Although these practices are profitable in the short term, they end up "lifting stones and throwing stones at their own feet".
wardrobe business is most afraid of turbulence and mistakes, sometimes just one failure is enough to drag across a business, at least a big injury. Directly take the market to do experiments, is to take the life of the enterprise as a bet, which is the most taboo operation of modern enterprises. Business operation is like driving, safety first, if even life is on, what's the point of fast? Faced with today's market, wardrobe enterprises only to change ideas, out of the misunderstanding, the future will be a bright.