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Recently, Beyond Meat, Inc.
The two plant-based bentos jointly launched by BEST Meat and Lawson will cover more than 2,300 Lawson stores in Jiangsu, Zhejiang, Shanghai and Anhui regions.
Lawson's new Lasagna Pasta Bento uses Beyond Pork™, which is a plant-based meat product specially developed by Beyond Meat for the Chinese market.
The Seven Seasons Vegetarian Bibimbap Bento uses a different kind of meat customer plant-based ground beef (Beyond Beef™) product, which provides similar versatility, texture and juiciness as traditional animal ground beef
BETTER Meat's Plant-Based Ground Beef and BETTER Meat's Plant-Based Minced Pork are produced at BETTER Meat's local production facility in Jiaxing Economic and Technological Development Zone, which helps it better serve Chinese customers while at the same time Improve the efficiency and sustainability of operations
The products of other meat customers are currently available in offline retail channels such as urban supermarkets and Sam's Club stores, as well as three major e-commerce channels such as JD.