Osman, Xinjiang: from a grass to a plant "cosmetics Empire"

"Lift up your cover and let me see your eyebrows Your eyebrows are thin and long, like the curved moon on the tree." Listening to Mr Wang Luobin's folk song "raise your head" and entering Xinjiang, tourists are all deeply attracted by the dark and thick show eyebrows of local Uygur girls It is said that for thousands of years, Uyghur women have used the juice of a kind of raw eyebrow grass commonly known as "USMA" to smear their eyebrows Under the nourishment of this kind of grass juice, the girls' eyebrows grow dark and bright, and their eyebrows are even more attractive Nowadays, the effective substances extracted from the mountains and grass all over Xinjiang have made Xinjiang Osman biological resources Co., Ltd., the first cosmetics manufacturer in Xinjiang, and created a "cosmetics Empire" based on Xinjiang's characteristic plant resources in the following 20 years of continuous innovation and development In Urumqi, when entering any large shopping mall, consumers can find the "eyebrow eye expert" Osman cosmetics counter and the smiling face of the Uygur guide with vivid eyebrow eyes In the increasingly similar market cosmetics department, Xinjiang Osman has become one of the world's famous brands of cosmetics, which is favored by consumers of all ethnic groups with its botanical characteristics, and thus becomes the only local cosmetics brand in Xinjiang Liu Qinghua, 73, is the chief scientist of Xinjiang Osman biological resources Co., Ltd and the owner of Osman eyebrow pen patent, the company's main product In the mid-1980s, inspired by the fact that Xinjiang Uygur villagers used USMA grass to squeeze juice for their daughter's thrush, Liu Qinghua, then director of Xinjiang Institute of medicine, established a research team to study the principle of USMA grass's thrush In 1991, they used the oxygen free radical theory to reveal the mechanism of USMA's eyebrow and hair, and with this technology, they produced the first Osman eyebrow pencil, established the first cosmetics production enterprise in Xinjiang, and opened a successful way of combining traditional Uyghur folk technology with modern science At the same time of rapid development of the enterprise, in 1995, Liu Qinghua and his colleagues won the third prize of the national science and Technology Progress Award for the research results of "Research on the mechanism of Uyghur folk raw eyebrow hair drugs and the development of raw eyebrow products" This is also the only time that China has won this award in the field of cosmetics and health products With the help of a magic eyebrow pencil, Xinjiang Osman company has gradually developed into a unique bio resource empire in Xinjiang Over the past 20 years, the company has cooperated with Xinjiang Pharmaceutical Research Institute, Tsinghua University, Medical Plant Research Institute of Union Medical College of Chinese Academy of Medical Sciences and other scientific and technological manufacturing enterprises to continuously study the natural mechanism of medical plants in Xinjiang, and developed five series 13 with characteristic plant resources in Xinjiang as the main raw materials, such as wusmacao, Honghua, Xuelian, qiamuur, siadan and Haina More than 0 kinds of products are sold on the market in more than 100 large and medium-sized cities in China The products are also exported to Japan, South Korea, Hong Kong and other places At the same time of obtaining more than 20 patent technologies, Osman has achieved 100% transformation rate of scientific and technological achievements, and has 32 trademarks such as "Osman" and "snow lotus Valley", forming a relatively complete operation system of independent intellectual property rights, and becoming a well-known high-tech innovative enterprise in Xinjiang In 2011, Xinjiang xipa group wholly owned Osman company, Osman company began to carry out capital restructuring and industrial layout mainly based on biological resource development Nie Yan, chairman of Osman bio Resources Co., Ltd., told reporters that at present, Osman has formed an industrial chain with the theme of bio makeup industry and bio resources.