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in the "Best B2B" single award.
According to the official website of the Chilean Export Promotion Agency (ProChile), according to reports, this good performance is due to the "Chile Cherries from Chile" brand promotion activities
jointly created by the above-mentioned agencies and the Chilean Export Promotion Agency.
Some commentators said that this is the first time that Chile has won the British IPA Effectiveness Award, which is known as the "Oscar" of the advertising industry, which is a milestone event
for the Chilean cherry industry and the Chilean fruit growing industry.
jointly created by the above-mentioned agencies and the Chilean Export Promotion Agency.
Some commentators said that this is the first time that Chile has won the British IPA Effectiveness Award, which is known as the "Oscar" of the advertising industry, which is a milestone event
for the Chilean cherry industry and the Chilean fruit growing industry.
Iván Marambio, President of Asoex, said: "We are very pleased to stand out in this international award, which is an affirmation
of all our efforts, work, creativity and professionalism.
In recent years, China's cherry consumption has doubled
.
This shows that through inter-agency cooperation and public-private partnerships, we can succeed, establish the Chilean brand and make our products acclaimed
all over the world.
”
of all our efforts, work, creativity and professionalism.
In recent years, China's cherry consumption has doubled
.
This shows that through inter-agency cooperation and public-private partnerships, we can succeed, establish the Chilean brand and make our products acclaimed
all over the world.
”
Paulina Valderrama, acting director of ProChile, said: "We are proud
of the 'Chilean cherry' brand created by ProChile and Asoex and their cooperation in their marketing activities in China.
This award recognizes the added value of cherries and the people who
have helped cherries create a brand position among Chinese consumers.
”
of the 'Chilean cherry' brand created by ProChile and Asoex and their cooperation in their marketing activities in China.
This award recognizes the added value of cherries and the people who
have helped cherries create a brand position among Chinese consumers.
”
According to reports, in order to apply for the award, the Asoex team has made many efforts with the support of ProChile to prove the results of
Chilean cherries' marketing activities in China from 2016 to 2020.
Data show that with the efforts of relevant industries, China's cherry consumption has increased by 2 times in 4 years; At the same time, the export value of Chilean cherries to China increased from US$552 million (FOB, the same below) to US$1.
434 billion, an increase of more than 160%.
Chilean cherries' marketing activities in China from 2016 to 2020.
Data show that with the efforts of relevant industries, China's cherry consumption has increased by 2 times in 4 years; At the same time, the export value of Chilean cherries to China increased from US$552 million (FOB, the same below) to US$1.
434 billion, an increase of more than 160%.
The full name of the IPA's Chinese is the British Association of
Advertising Practitioners.
Since 1980, the UK IPA Effectiveness Award has been awarded every two years
.
To participate in this prestigious advertising award, applicants are required to submit a paper demonstrating the return on investment and business value of the marketing plan, including econometric research
.
As a result, it is recognized as one of
the most rigorous and difficult awards worldwide.
Advertising Practitioners.
Since 1980, the UK IPA Effectiveness Award has been awarded every two years
.
To participate in this prestigious advertising award, applicants are required to submit a paper demonstrating the return on investment and business value of the marketing plan, including econometric research
.
As a result, it is recognized as one of
the most rigorous and difficult awards worldwide.
