Oral Sodium Hyaluronate Accelerates Admission

As the new generation of young people pay more and more attention to their own health and beauty, the oral beauty market is booming.

The oral sodium hyaluronate market is in its infancy

Young people who love beauty are familiar with sodium hyaluronate

Since sodium hyaluronate was officially approved for consumption by the state last year, major brands have seized this market and began to deploy sodium hyaluronate in the food field

For the consumer side, consumers are fully aware of beauty ingredients such as sodium hyaluronate, and oral beauty is a hot spot of concern for the new generation of young consumer groups

According to industry insiders, it has only been one year since the sodium hyaluronate eating policy was approved, and both the various innovative products on the production side and the acceptance on the consumer side are developing rapidly

Theoretical progress supports more dimensional R&D and promotion of products

Riding on the east wind of consumption upgrade, functional food with healthy attributes has quietly become popular among young people

Research on oral sodium hyaluronate is ongoing

In 2021, Nature Portfolio released "From Mechanism Research to Experimental Analysis: Does Oral Hyaluronic Acid Improve Skin Hydration? ” article, confirming the efficacy and safety of sodium hyaluronate being absorbed by the body through oral administration

Chen Jian, an academician of the Chinese Academy of Engineering, said that daily oral supplementation of 120-200 mg of sodium hyaluronate can play a role in protecting gastrointestinal health, protecting eyes, relieving osteoarthritis, and improving skin efficacy

This year, the joint research results of Tsinghua University "Research Progress on the Physiological Function and Mechanism of Oral Administration of Hyaluronic Acid" was published in "Food Science".

The paper pointed out that sodium hyaluronate can not only be absorbed by the body and transported to the skin, but the ingested sodium hyaluronate also helps to increase the synthesis of its own sodium hyaluronate and promote the proliferation of skin fibroblasts

The paper also confirmed that oral sodium hyaluronate has a positive effect on human intestinal function

Many experiments have shown that oral sodium hyaluronate can be absorbed and utilized by the human body

Industry insiders believe that after the approval of the National Health and Health Commission, sodium hyaluronate has achieved a huge leap from "external use" to "internal use"

Broad domestic application market

With the development and promotion of production enterprises, the rise of the "face value economy" and "she economy", under the blessing of national approval and authoritative endorsement, functional foods with sodium hyaluronate ingredients will be highly sought after, and are expected to become The next new growth engine for the food and beverage industry

"2020 Global and China Hyaluronic Acid (HA) Industry Market Research Report" pointed out that it is expected that in 2025, the global food-grade hyaluronic acid terminal product market will reach 500 million US dollars (about 3.

After the consumption of sodium hyaluronate, China's functional food industry ushered in a new period of development opportunities
.
The scope of use of sodium hyaluronate has been expanded to milk and dairy products, beverages, alcohol, cocoa products, etc.
, providing compliance guidelines for many manufacturers to enter new food applications of sodium hyaluronate
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In the future, the consumption of bioactive substances may become normalized, enabling the upgrading and development of the food industry
.
Many production enterprises should rely on independent innovation to develop more new consumer categories to meet the needs of consumers
.

(Comprehensive by Zhu Meiqiao)

"China Food News" (06 edition on March 16, 2022)

(Editor-in-charge: Zhu Meiqiao)