Optimize the mechanism and speed up the shuffling! The heroes are competing, look at the strategic direction of Tuqi in the second half of the year!

Optimize the mechanism and speed up the shuffling! The heroes are competing, look at the strategic direction of Tuqi in the second half of the year! July is about to end.
The coatings industry in the first half of 2019 came to an end after a series of mergers and acquisitions, expansions, and sales of factories.
Looking at the market competition in the second half of the year, each coating company keeps its own progress in focusing on R&D and product quality, and providing core competitiveness for high-quality development.
For some high-end mainstream enterprises, strengthening the construction of the human team, continuously optimizing the incentive mechanism, and attaching importance to the construction of corporate culture will all be core business measures in the second half of the year.
Continuing the steady growth trend of 2018, the competition in the coatings industry has intensified in the past six months.
Benefiting from the healthy development of the industry as a whole and the triumphant advancement of most mainstream companies, the coatings market has achieved good results in the first half of the year.
As an important supporting material for the national economy, coatings have been widely used in downstream fields such as construction, real estate, transportation, etc.
, and the market development maturity and corporate competitiveness are relatively high.
In 2018, China's paint production reached 17.
598 million tons with a growth rate of 5.
9%.
In the first half of 2019, the paint industry still achieved steady growth.
  According to the latest statistics from the National Bureau of Statistics: The   cumulative value of China's paint sales in the first quarter of 2019 was 3.
911 million tons, the cumulative value of production and sales ratio was 102%, and the ending inventory was 4.
5% lower than the beginning of the year; the cumulative value of paint sales in the second quarter has reached 9.
606 million tons, the paint production and sales rate reached 100.
7%, the paint increased by 2.
0% compared with the same period in 2018, and the ending inventory decreased by 6.
7% compared with the beginning of the year.
  Ai Tubang market researcher believes that: from the perspective of the company's semi-annual development in 2019, Akzo Nobel, Sherwin-Williams, Carpoly and other companies have achieved considerable growth in the market development in the two quarters, and many coating giants have developed well into the industry.
The overall stability growth has buried a huge accumulation.
  From the perspective of corporate competition, in the first half of 2019, the domestic coatings market still showed a "double super and multiple strong" competition pattern, with foreign-funded enterprises occupying a large proportion; and in many subdivisions of the industry, local brands have gradually emerged.
In the footsteps of digging into new markets, dark horses have jumped out of mid-frequency, which has also made national brands increasingly powerful.
  However, due to the negative events of some chemical plants and the national environmental protection policy, in the first half of 2019, from the state to the local level, higher and stricter requirements were put forward for the safety management, inspection and rectification of coating chemical companies.
  At the same time, the price of coating raw materials fluctuates greatly due to this impact, and countless coating companies have suffered from the cusp of rising raw material prices; in addition, the trend of China's coating industry to promote "oil-to-water" and environmentally friendly functional coatings in the past two years is even higher.
The technical requirements of the products also made many small and micro paint companies a little strenuous in the competitive landscape in the first half of 2019, and some companies with lower threshold levels were eliminated from the competition because of the pressure.
New forces in the second half of 2019   The first half of the market has passed.
For most coatings companies, "happy" will continue to work hard, and "worry" will regroup to achieve better results in the second half of 2019.
  Entering July, many fast-moving companies in the industry have actively carried out mid-year summary meetings to target the direction of market expansion in the second half of the year.
As a professional service platform for the upstream and downstream industrial chain of the coatings industry, Ai Tubang is combining After the market development in the first half of the year and the status quo of the company, several predictions were made for the possible strategic direction of the company's development in the second half of the year (as follows) for the reference of industry insiders: 01 Guqu attracts business and vigorously develops a distribution network 01 Guqu guide Business, vigorously develop a distribution network  In the industry in the first half of 2019, there were many voices of coating companies signing contracts with partners in multiple fields and regions.
Distribution channels have always been an important hub for companies to connect with the market.
Through distribution channels, higher-quality products are invested in batches and focused on various markets across the country, which will help companies strengthen their presence in the market and enhance their sales and visibility.
Therefore, in the second half of 2019, vigorously expanding the distribution network is still one of the strategic measures that most paint companies pay attention to.
The development of three-dimensional sales channels by industry and field to achieve multi-legged walks.
The company expands market influence by adding partners Strength and strengthen teamwork are all for sprinting for a better coating market in the second half of the year, fighting for the sales market and the corporate goals at the beginning of the year.
02Strengthen green safety management, improve product quality and prevent risks 02Strengthen green safety management, improve product quality and prevent risks.
In the   first half of the year, several explosions in chemical plant areas aroused high attention across the country, which also strengthened many companies in the industry With regard to the safety awareness of factory operations, coupled with the country’s commitment to the development of environmental protection, consumers are paying more and more attention to high-quality and green and safe products.
Therefore, we continue to promote safety standardization, establish a long-term safety and environmental protection management mechanism, and comprehensively Ensuring the company's safe and stable operation and making products safer and more environmentally friendly has become an indispensable strategic move for coating companies in the second half of the year.
  In addition, as the coating industry vigorously promotes the "oil-to-water" trend, the pressure of environmental protection policies and the requirements of hard technical indicators have increased the new rules of the game.
For coating companies, the cost and risk of entering the industry are increasing, and the threshold It is also improving.
In addition to consolidating production safety, the prevention of other risks in the business process of related enterprises also requires enterprises to make full efforts and make steady steps in the second half of the year.
Improving the quality of its own products and ensuring the cost-effectiveness will also become the main battlefield for major coating companies in the second half of 2019.
03 Offline promotion of "integration", marketing and promotion on the Internet 03 Offline promotion of "integration", marketing and promotion on the Internet  With the economic transformation and the popularity of the overall home furnishing concept, more and more paint companies in the home improvement paint market pay more attention to the "integrated" service concept.
In the first half of the market, some mainstream companies have proposed a comprehensive model for offline promotion.
It can be boldly predicted that in the second half of the year and even in the next few years, the integration of multiple series of products under the company to provide consumers with one-stop all-round coating solutions will become a new choice for coating companies to enter the home furnishing market.
With the continuous development of Internet technology and the use of new media, mobile and other marketing channels, many traditional marketing models will gradually be eliminated.
The Internetization of corporate marketing in the second half of the year may also be the promotion of paint companies.
One of the trends.
  Of course, for the importance of R&D and product quality, and to provide core competitiveness for high-quality development, each coating company always maintains its own progress.
For some high-end mainstream companies, strengthen the construction of human resources, continue to optimize the incentive mechanism, and attach importance to the construction of corporate culture.
And so on, will be the core business initiatives in the second half of the year.
  After two years of development in 2017 and 2018, many companies have adjusted their paces after undergoing transformation and upgrading.
In order to achieve the full-year goal of 2019, many companies may compete with each other, compete for the market and even fight in the second half of the year.
Critical stage.
Under the broad and good market prospects, who will break through and reap the rewards by the end of 2019, we may wish to look forward to it together!