Open the mode of commercial warfare, paint marketing "five thinking" flexible use

China Coatings Network
News:
Coatings
industry development for more than a decade, has also gradually entered a better situation, but with the paint market this "cake" bigger and bigger, the paint industry has also poured into a large number of emerging brands, brands piled up, market competition is very fierce. At the same time, in the past two years, the production cost of coatings has been increasing day by day, and the profit margin has been shrinking. In this regard,
coating enterprises
how to break through the heavy siege, to achieve great development? Here are five ideas that can help paint companies.
Internet has entered its heyday in China, many Internet thinking modes are subtly affecting the development of traditional industries, iterative thinking is also included in this column. Iterative thinking refers to the market allows products to have deficiencies, but does not allow these vulnerabilities to persist, brands need to improve their products in continuous iteration, in short, paint companies can constantly upgrade product versions.
the current paint industry product homogenization is serious, the design lack of new ideas, brand marketing model is almost similar ... Many problems have forced brands to focus on price, and during the industry reshuffle, price alone is not enough to compete, these un competitive brands will still be eliminated. Therefore, in order for enterprises to survive and revitalise, they also need to rely on innovation to help. However, it is not easy for the coatings industry to seek innovation, so coating companies can find alternative ways to seek innovation through cross-border.
"fans" are the promoter of the brand, "users" are the brand's maintainers, no fans of the brand will die out. It is not difficult to find that most of the loyal fans are the most professional, most enthusiastic, the most critical group, once they find a very cost-effective product, not only will become the brand's buyers, but also become a very conscious promoter, and even free to help the brand to do publicity. Although this is not the case in traditional industries, it is a trend, a trend driven by the Internet. Paint enterprises also need to pay attention to the accumulation and cultivation of their own brand fans, whether it is WeChat, Weibo or other forum communities, should develop brand positions, the use of viral marketing, the brand free to promote out, rather than as before to do a hammer sale.
so-called emotional, popular is the audience's perception of the brand. For example, when you see KFC, you immediately think of Uncle Sanders' amiable smile. In fact, these perceptible points are the concrete manifestations of enterprise emotional thinking. Similarly, paint companies can reach audiences in this way. For example, pay attention to the store image design, give its brand unique temperament; Or to strengthen the buyer's sense of service, so that customers experience the general feeling of home or "God"-like experience.
there is no doubt that good looks will always attract the attention of the audience for the first time, even more so in this era of looking at the face. In fact, it's not just people, it's products. Beautiful appearance fashion high-end products are generally the public's favorite. Therefore, coating enterprises pay attention to product shape design, more use of intuitive thinking, to find a way from the appearance of the user's eye immediately attracted. In addition, we should also pay attention to the current social development trends for development and design, for example, now the furniture market consumer body is gradually turning to 80, 90, and 80, 90 after the group is more in favor of fashion minimalist style furniture, then, enterprises should pay attention to this style of product development, firmly grasp the young market.
, in the market competition is so fierce situation, paint enterprise marketing thinking can consider the above five. However, the essence of these five thinking is still consumer thinking, therefore, enterprises in the marketing process, we must take consumer demand as the starting point.