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According to a report by Chicory, despite the end of the coronavirus lockdown and the reduction in restrictions, interest in online shopping has not waned
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In fact, the analysis sees online shopping users as having "potential to grow this year
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"
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In fact, the analysis sees online shopping users as having "potential to grow this year
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"
In January 2020, about 55% of respondents said they had purchased groceries online in the past 60 days, and in January 2021, this response jumped to 70.
27%
.
As of January 2022, 72% of respondents said they had purchased groceries online in the past 90 days
.
27%
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As of January 2022, 72% of respondents said they had purchased groceries online in the past 90 days
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Surprisingly, health and safety concerns are no longer the main driver for these shoppers, with convenience/time cost being the number one driver of online shopping, followed by product availability and availability, and then price
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While health and safety concerns may have attracted people in the early days of the pandemic, the ultimate factor in their decision is convenience
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While health and safety concerns may have attracted people in the early days of the pandemic, the ultimate factor in their decision is convenience
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In 2020, less than 20% of shoppers spent more than $100 online, increasing to 35% in 2021
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About 35% of respondents said they do most of their online shopping at Walmart, with Amazon in second place with more than 20%, followed by Instacart and Target
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About 35% of respondents said they do most of their online shopping at Walmart, with Amazon in second place with more than 20%, followed by Instacart and Target
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The Chicory survey found that Walmart was more popular among the 45-60 age group, while Instacart was more popular among the 18-29 age group
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