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    Home > Food News > Food Articles > Online shopping has become the "new favorite" of American consumers in the post-epidemic era

    Online shopping has become the "new favorite" of American consumers in the post-epidemic era

    • Last Update: 2022-03-03
    • Source: Internet
    • Author: User
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    News from SeafoodNews on February 10th, the epidemic has caused consumers to avoid travel as much as possible, and those online shopping malls or retailers or grocery stores that increased online shopping in the early days have achieved greater success
    .
     
    According to a report by Chicory, despite the end of the coronavirus lockdown and the reduction in restrictions, interest in online shopping has not waned
    .
    In fact, the analysis sees online shopping users as having "potential to grow this year
    .
    "
     
    In January 2020, about 55% of respondents said they had purchased groceries online in the past 60 days, and in January 2021, this response jumped to 70.
    27%
    .
    As of January 2022, 72% of respondents said they had purchased groceries online in the past 90 days
    .
     
    Surprisingly, health and safety concerns are no longer the main driver for these shoppers, with convenience/time cost being the number one driver of online shopping, followed by product availability and availability, and then price
    .
    While health and safety concerns may have attracted people in the early days of the pandemic, the ultimate factor in their decision is convenience
    .

     
    In 2020, less than 20% of shoppers spent more than $100 online, increasing to 35% in 2021
    .
    About 35% of respondents said they do most of their online shopping at Walmart, with Amazon in second place with more than 20%, followed by Instacart and Target
    .

     
    The Chicory survey found that Walmart was more popular among the 45-60 age group, while Instacart was more popular among the 18-29 age group
    .
    Epidemic consumers
     
      According to a report by Chicory, despite the end of the coronavirus lockdown and the reduction in restrictions, interest in online shopping has not waned
    .
    In fact, the analysis sees online shopping users as having "potential to grow this year
    .
    "
     
      In January 2020, about 55% of respondents said they had purchased groceries online in the past 60 days, and in January 2021, this response jumped to 70.
    27%
    .
    As of January 2022, 72% of respondents said they had purchased groceries online in the past 90 days
    .
     
      Surprisingly, health and safety concerns are no longer the main driver for these shoppers, with convenience/time cost being the number one driver of online shopping, followed by product availability and availability, and then price
    .
    While health and safety concerns may have attracted people in the early days of the pandemic, the ultimate factor in their decision is convenience
    .

     
      In 2020, less than 20% of shoppers spent more than $100 online, increasing to 35% in 2021
    .
    About 35% of respondents said they do most of their online shopping at Walmart, with Amazon in second place with more than 20%, followed by Instacart and Target
    .

     
      The Chicory survey found that Walmart was more popular among the 45-60 age group, while Instacart was more popular among the 18-29 age group
    .
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