On the feed market in Northwest China

Introduction: the Yellow River flows through Shaanxi, Gansu and Ningxia in one step and three sighs In Gansu, the water is clear and green In Ningxia, the water flow is abundant In Shaanxi, there are thousands of horses galloping and great momentum The Yellow River Beach gathers millions of people and uses the water of the Yellow River to irrigate Generations of people live and multiply here, which also makes the breeding industry develop intensively in these basins The three provinces of Shaanxi, Gansu and Ningxia can be divided into cultivation concentration areas as follows: the Yellow River flowing through areas, including the surrounding areas of Lanzhou, Gansu, Ningxia and Northern Shaanxi; the Hexi Corridor Area, the snow water of Qilian Mountain nourishes the granary of Gansu, and also makes the cultivation develop; the Wei River Basin, the largest tributary of the Yellow River, includes Tianshui of Gansu and 800 Li Qinchuan of Guanzhong In addition, there are scattered aquaculture in the south of Qinling, Ankang Shangluo area in Hanzhong Agriculture and rivers are really inseparable, always connected Besides the famous rivers, there are many barren mountains and desert Gobi There is little precipitation, poor land quality, less cultivated land per capita, weak economic foundation, and a total population of 65 million in the three provinces There are natural conditions that are inherently inadequate In recent years, the breeding industry has developed rapidly in Northwest China, with a growing scale and rapid variety improvement In 2002, I wrote an article about the feed market in the West At that time, there were not many Three-way Hybrid Pigs in the market, and now they have been updated in most places The production scale of several pig farms is expanding, with good benefits Especially since 2003, the supply of piglets is insufficient In addition to the publicity and cultivation of feed enterprises, the concept and benefits of breeding have been significantly improved, and the feed nutrition has also been greatly improved compared with the previous However, in the horizontal comparison, the level of feed nutrition in Northwest China is still low, the scale of breeding is small, the number of slaughtering and processing enterprises is small, and many aspects are still in the initial stage Based on the above market basis, the feed industry can not have enough space to develop in the west, which can be seen from the surplus of equipment production capacity of several feed factories Consider that the northwest feed market has the following characteristics: the limitations of the market make the feed factory's products have no obvious characteristics, only different positioning The feed enterprises in Shaanxi Province started to adjust the product structure and increase the proportion of pig feed since 2002 It is ideal that the proportion of pig feed can reach more than 35%, and the feed quantity of laying hens is relatively larger In this year, a famous feed brand in Shaanxi also realized the truth: it is not the time for specialization to do market in the northwest Large area, scattered breeding, high cost and small capacity force enterprises to operate a variety of feed, so that it is easy to find dealers, and it is possible to reduce costs and expand brand influence in the market Therefore, in the northwest, feed enterprises generally provide a wider range of products, including pig feed, layer feed, broiler feed, cattle feed and fish feed Enterprises with more pig feed are concerned, and there are no conditions for feed enterprises to do only one of them The role of the network is greater than the pull of the terminal, which is also the reason for the density and scale of breeding, making the value of distribution in the northwest more prominent The decentralized breeding makes ten ton dealers more popular, and the brands are numerous It is not too much to say that the wolf is more than the meat Dealers are more decisive to the local market Some feed factories have general product positioning and quality stability, and general service ability However, they have a strong team of dealers, who have a strong hand in making large and stable sales, which cannot be underestimated However, the early terminal enterprises tend to spend a lot of money, invest a lot of people, slow down, work hard and easily disintegrate It's really exhausting The slow rise of feed restricts the training and growth of talents From 2000 to now, five years ago, Shaanxi feed industry conference is still old-fashioned, each enterprise has not changed too much, the speakers have not changed, the obedient people have not changed In the Northeast enterprises of Hefeng group, talents grow up in running The rapid development of the group enriches the experience of talents and promotes the growth of seedlings However, leeks are cut and grow, and talents emerge in an endless stream It's very difficult in the West We've been looking forward to spending a few years One year's work experience has been repeated for many years There's an increase in virtual age and little experience accumulation, which is directly related to the slow development of feed industry in the northwest The talents in the northwest should go out The processing of raw materials and animal products is insufficient to restrain the growth rate of feed, just like the biological chain, the industrial chain is implicated, driven and restrained by each other If feed wants to develop, it must look on the raw materials of Shangyuan and the processing face of Xiayuan's livestock products Now it's not time for Xiayuan to gather into a climate If there is capital injection, equipment investment and government's attention and guidance in the processing of livestock products, it will inevitably promote the centralized development of breeding, and also affect the flow speed and scale of logistics, but now it can only settle for the current situation 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The competition is still in the price stage, and the price was fierce a few years before the war Now all feed factories have rational and tacit understanding You can discuss management and development together, obviously not as impatient and naive as in the past, but in addition to the price and promotion, there is no long-term calculation, and the value of feed is far from being touched The real fierce competition is the competition for value and the competition for system management Through the appearance of price, we can teach users more knowledge to distinguish products, so that the product value and service value are deeply rooted in the hearts of the people, the users are more benefited, the business operation is more down-to-earth, and the profits of enterprises are reduced to a reasonable level At this stage in the northwest, from the perspective of value competition, it can be said that the real fierce competition has not yet started, every enterprise still has the time to prepare, and the profit is also at an unreasonable level The speed is slow, the capital influence is small, and the strength advantage is not obvious The transportation in the northwest is not convenient The people in the northwest are simple and happy They are not very welcome to speed and pressure There are a large area and few people here The concept is conservative and traditional The speed is always slow The biggest feeling and the most unbearable thing for people from other places to come to the northwest is that they are slow to work in government offices, speak a lot, and work in schools It's obviously too leisurely to come out and chat with classmates and friends The development of urban construction is slow, the renewal of people's ideas is slow, and the competitive advantage is to improve the speed In the feed industry, because there is no big new capital input, or the old competitors are competing, relative to everyone's input in the market, has been in a relatively balanced state If any enterprise comes to have a large market input, high talent allocation, long input-output period, which enterprise can constantly surpass the existing leaders and make new rules All of the above seems to be talking about the inadequacy of the Northwest market, which seems a bit uninspiring, but I think thinking is still not enough We can't only see what we have, we should see what we lack more After sorting out the above, I am more rational It's easy to build a big ship, but never sail in a small river In other words, only when the water rises can the ship be high, otherwise the most advanced ship will run behind The market is small, so we need to have a place, make more efforts, not look down on any small demand, but also make management more meticulous and reasonable We must do better to be able to survive in such an environment From another point of view, such a market has the most potential, is the most likely to have high growth rate, is the most equal opportunities for enterprises, and is also the easiest to be the leader "Life has no obligation to take whatever we want, we have to accept everything we can and start to thank us for not getting worse," Mitchell said Let's work hard in peace, not for the immediate results, but for the future