Obstacles to the market promotion of art coatings

In fact, art coatings are still in the market promotion period in my country, and large-scale popularization is facing many obstacles.

First, market awareness is low, and consumer awareness has yet to be cultivated.
In a survey of some "post-70s, 80s, and 90s" consumers, 60% of the respondents did not know about art paints, and 85% of the respondents said that the decoration industry does not plan to consider art paints.
Only 10% of the interviewees said they would try to use artistic paints in future renovations.
Many industry experts believe that: “Art paint replaces traditional white walls and is a subversion of traditional habits.
It may be difficult to accept in a short period of time in my country.
However, practice also shows that once consumers accept, new habits will be formed.
Therefore, consumption guidance is very necessary.
"

Second, the traditional channel layout also restricts the promotion of related products.
At present, the main channel of art paint sales is the building materials market, which is basically for "new decoration" customers.
This is tantamount to confining the target consumers to the incremental real estate market, turning them into a niche product, far away from the large number of real estate stock market consumption.
In order to further open up the market, some companies have begun to actively explore in the sale of art coatings, develop new consumer markets, and create new market growth points.

Third, product standardization and generalization need to be promoted, especially the national standards for art coatings, so that people can rest assured.
At present, there is no specific professional standard for the art coating standard.
The production standards adopted by various enterprises are not unified, and national standards and industry standards are also contradictory and constrained due to different units that are formulated and managed.
At present, domestic art coatings can only be said to meet the standards of coatings, but do they meet the standards of art coatings? To be refined!

Going back to the art coating design application summit forum, many experts at the meeting also pointed out that although the art coating market prospects are generally optimistic, because the industry is in the preliminary stage of development, there are still many problems that need to be solved urgently, such as materials and construction.
The industry standards, the demonstration of the growth of leading companies, the promotion and dissemination of a wider range of products, and the precise positioning and quality improvement of the product series.
It is true that it is not up to the editor to decide whether or not art coatings can go on fire, but the next speculation is: whether art coatings will only go hot for a while or continue to go on fire requires the joint efforts of the entire industry.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )