O2O: How do coating companies survive under the new model

This is not just a price reduction after the flat Internet channels for regular life services, but also an integration of the washing machines and drying tables that silks want but are not easy to achieve.
This is still a kind of Just need, but this just need was hidden in the past.
Through the Internet + model, a dominant outbreak has been realized.

On the other hand, the same “lazy economy” as a gimmick, such as door-to-door massage and door-to-door haircuts, have not yet broken away from the limitations of the old life services.
Only subsidies to attract users are often caught in a vicious circle.
Global Paint Network learned that on July 31, Homejoy, known as the originator of American housekeeping O2O, was officially closed.
The achievement of nearly 40 million US dollars in financing after more than a year of establishment did not make it usher in the expected C round.
The key point is that, Its business is basically only the online version of housekeeping services, or mobile network version.
The service content is still the housekeeping services of the past, and it does not really touch the hidden rigid needs of users.

O2O fields that seem to have certain technical barriers, such as car washing, car maintenance, and photography services, are also unable to escape this fate, that is, overemphasizing the lazy economy, and wanting to find "food" from the "laziness" of users, and bring the past to the past.
Store service, or experience such as telephone reservation, telephone order, TV shopping, etc.
, upgrade to App service, the most representative of which is takeaway O2O, but it is the online version of telephone ordering.
Of course, you don’t need to listen to the name of the dish on the phone.
And you can order food by looking at the renderings, which can be regarded as saving a certain amount of time and cost, just like some hairdressing O2O, innovating the table, chair and bench for door-to-door hairdressing.

But this kind of approach is only to upgrade from the lazy economy in the past to the Internet+, and the so-called technical threshold or the lazy group is not enough to become a necessary condition for O2O innovation.

Conclusion: Lazy people are not necessarily really lazy, but O2O entrepreneurs who want to take advantage of the lazy economy are really lazy.
Just upgrading from the phone to the Internet is not a real O2O.

The edge exists, but innovation can be even more exotic

At the moment, when O2Os are caught in a strong homogenization competition, they tend to emphasize the word-of-mouth effect of the service experience.
Or think that a breakthrough in marginal innovation has been found, and it is necessary to emphasize how to form a huge scale effect in the short term to curb the entry of opponents.
These are all key nodes in the process of traditional Internet entrepreneurship, but they may not be the first point to be achieved in the O2O entrepreneurial stage.

First, the edge will always exist, even in a segmented market.
When the takeaway O2O was the hottest, another takeaway model was also sprouting, that is, the chef came home to cook.
In fact, this is in addition to the minimalist regular ordering mode of takeaway, the upgraded customized module allows a small number of people with banquet needs to achieve a master chef level in their living room in addition to home cooking.
Enjoy cooking.

Finding more edges in marginalization is actually not complicated.
This also exists on the Internet, which seems to be full of innovations.
For example, Q&A platforms and even science popularization platforms are already very powerful.
When Baidu Q&A and Guok.
com have become quite popular, Zhihu’s success is not only in the interpretation of knowledge In addition to actively guiding users to be grounded, it is more in the professional field that surpasses the rumor-repelling mode and expert mode of the shell, and in the breadth field, it breaks the unevenness of Baidu Q&A.

Second, look for business opportunities in the seam experience of others.
When most entrepreneurs position their thinking in life services, there is actually a kind of O2O that has achieved popularity and expansion, that is, the inbox service positioned at the edge of the seam between e-commerce and express delivery.
This is actually a typical O2O.
When the major giants began to actively deploy inboxes, new companies began to explore, and use inboxes with preservation functions to further supplement the gaps in the edges, and find more opportunities for fresh food e-commerce and takeaway O2O.
More "interfaces".

Third, weird innovations often find markets.
It is valuable to find the incremental market through wonderful innovations.
For example, the popular sports O2O.
Some O2Os have begun to target the white-collar walkers and have begun to provide them with some fun activities such as orienteering, outdoor barbecues, and fitness competitions.
Among them, the most influential one is the benefit power derived from the WeChat campaign, which combines corporate charity and ordinary people’s sports health.
The number of steps per day will be converted into donated cash.
Its health, sunshine and advertising effects It can be seen.

Conclusion: If O2O wants to survive, it is actually very important to find more giants to lay out the edge of the map.
War will always break out at the joints of the map of the General Staff.
This is actually the essence of marginalized innovation and a life-saving straw for O2O not to die.
War always breaks out at the seams of the map of the General Staff.
This is actually the essence of marginalized innovation.
This is actually a weird gameplay, and for entrepreneurs with relatively scarce resources, there are actually similar gameplays.
For example, a certain fishing O2O began to try to find the best fishing resources together with fishing friends, and a certain cake O2O began to introduce consumers to make cakes.
Or personally design and customize the cake, which is far easier to activate a larger incremental market than just selling fishing tackle through interest clusters, or reducing offline channels, and a flat O2O with a cake workshop covering the whole city.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )