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At present, the cheese market has begun to develop into subdivisions, among which freeze-dried cheese blocks are the development product of "snack-based", and food brands have launched freeze-dried cheese blocks related products
Food companies compete for layout
In the past two years, the field of children's snacks has been booming, and many snack products have been launched.
The layout of many brands is an affirmation of the freeze-dried cheese block market.
Healthy nutrition becomes the main theme
Relevant data shows that the consumer group's health attention has increased from 85% to 89%, and health spending has increased from 50% to 62%
Freeze-dried cheese blocks are also constantly being "subtracted".
The "White Paper on Children's Snacks Market Research" shows that although the new generation of parents do not reject snacks, they are still nutrition-oriented when choosing snacks for their children, choosing foods that contain probiotics (dietary fiber), help intestinal health, and supplement calcium and iron.
According to industry insiders, the freeze-dried cheese block market will also need to be "added" in the future.
It is especially important to establish implementation standards
For the freeze-dried cheese nugget market, the participation of many manufacturers is very lively, but it should be noted that this type of product has the same problem as most children's snacks - there is no relevant implementation standard
Relevant investigations found that the implementation standard of Xiaolu Lanlan Curiosity freeze-dried cheese block is "T/FJSP 0010-2020 Freeze-dried Solid Beverage"; Yiwei Meng has changed the implementation standard of probiotic cheese block and babycare photosynthetic planet freeze-dried cheese block It is "Q/FJMY 0005 S-2019 Freeze-dried Solid Beverage"; the baby is greedy for freeze-dried cheese sticks, Heyangyang cheese blocks, Akita Manman freeze-dried cheese blocks, Junlebao probiotic freeze-dried cheese blocks solid beverages The executive standard is "GB/T 29602-2013 Solid Beverages"
Industry experts said that the inconsistency of implementation standards has caused confusion in the development of the industry, and the general standards for children's snacks in one industry are not enough
Market development takes time
As a branch of the cheese industry, freeze-dried cheese blocks have injected new vitality into the cheese market as the cheese stick market is gradually saturated
Dairy analyst Song Liang said that the cheese content of freeze-dried cheese blocks is generally high, which is an obstacle to the development of the industry.
(Source: Mother and Child Times)
"China Food News" (February 22, 2022 07 edition)
(Editor-in-charge: Zhu Meiqiao)