Nippon China's first half of 2021 acceleration report report

In the first half of 2021, Nippon Paint China will embrace the new changes in the market, from firming up the construction of smart factories made in China, advancing the digital supply chain, breaking marketing circles, to talent strategy and empowerment and other multi-dimensional efforts to move forward! Let us take a look at Nippon's "Accelerated Running Report Card" in the first half of the year

July: Nippon Paint China Automotive Coatings Ecological Industrial Park construction project held a groundbreaking ceremony in Tianjin Binhai to promote Nippon's entire industrial chain layout and technological innovation in the automotive field;

Several heavyweight "friends" entered the circle, allowing Nippon Paint's high-quality products and services to quickly reach customers
.

Young people of the Z generation get rid of black and white stereotypes and prefer rich colors
.
Knowing this consumer trend, Nippon issued an "invitation letter" to young people
.

Joining hands with Mosaic Band to release the brand single "Refresh the World", Nippon Paint uses the "music + scene" marketing strategy to gather tens of millions of "youth warriors" with refreshing spirits into the brand camp
.

For young people who yearn for small happiness, Nippon has joined hands with "ELLE DECORATION Home Gallery" to create an immersive shopping experience space, Apartment Store, to create a fashionable and healthy living environment through color and design
.

After that, Nippon once again teamed up with ELLE to create the first "Color Life Festival" limited-time flash space, using color aesthetics to inject new vitality into the "Urban Living Space"
.

In addition, Nippon started the live broadcast boom with a brand-new communication language to fan young people
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Nippon Capital and CCTV Finance launched the live broadcast night of "Beauty Chuangxiangjia" Douyin, which attracted 17.
689 million netizens to interact online for 40 minutes.
The high-energy and good things attracted onlookers; the popular single product Nippon Silver ion refreshed its service package, which was surprisingly popular In the live broadcast room of anchor Wei Ya, nearly 2,000 orders were sold within 3 minutes after the link was online
.

While seizing the social and economic benefits, Nippon Paint is committed to a number of public welfare undertakings, and actively appeals to its employees to do their best to contribute to social welfare
.

At present, "Color for Love" has beautified the campuses of 361 rural primary schools across the country, created 147 large-scale art wall paintings in schools and cities, donated 344 happy art classrooms, and launched a series of art teacher training
.

"Color for Love" Art + 37 wall paintings were completed in Shanghai alone, covering the streets and alleys of Shanghai, many of which have become famous urban landscapes in Shanghai
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This year, the charity action "Color for Love" has even entered the campus
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Nippon United News Morning Education Development Center combines the two parts of "public welfare courses into campus" and "student social practice", and plans to support and guide students to complete more than 1,000 social investigation reports to stimulate young students' awareness of social citizenship
.

The social power of charity lies in the active participation of more people.
Nippon Paint China encourages employees to take part in charity
.
In Chengdu, Nippon Paint participated in the "Good Doers" event sponsored by the China Foundation for Poverty Alleviation for the eighth consecutive year.
A total of 144 Nippon employees participated, and it took up to 12 hours to successfully complete the 46.
6-kilometer journey
.

In Shanghai, Nippon Paint participated in the "An Egg Runaway" sponsored by Shanghai Lianquan Charity Foundation for nine consecutive years.
13 Nippon Staff Runaway teams raised 400,000 donations for nutrition and health, education development, safety protection, and society Integrate four non-governmental charity projects in children's fields
.

Nippon's empowerment of the industry lies not only in the innovation of products and services, but also in the attention and cultivation of the enterprise itself and industrial talents
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April: Nippon and the University of Science and Technology Beijing jointly established the "Nippon Scholarship" to support application innovation in the field of new material technology research; Nippon supported the third "Nippon Cup" National Artistic Coating Painter Professional Skills Competition for coatings Industry skilled talents provide a skill level platform; Nippon Paint has launched the industry-renowned Nippon “Future Star” young designer competition to continue to promote the sustainable development of urban human settlements and strategically empower the cultivation of innovative talents;

June: With the help of digital intelligence*** strategy and perfect management training system, Nippon Bond China won the Zhilian*** "2021 Best Employer-Best Employer School Recruitment Case Award";

July: Nippon "Into Tongji" Talent Empowerment Course, which opened Nippon China's long-term talent empowerment plan for core corporate leaders;

From the industrial chain linkage layout to consumer marketing breaking the circle, from actively assuming social responsibility to empowering the industry, adhering to the corporate mission of "refreshing a better living space", Nippon China has always brought innovative products and services to customers
.

Thanks to its steady performance in R&D, production, channel and marketing in the first half of the year, it is believed that Nippon Paint China will perform even more brilliantly in the second half of 2021!