Nikeng Wine Industry's production and operation data in the first quarter of 2021 is released, and the company's overall sales have achieved a good start in spring

Recently, the production and operation data of Nikeng Wine Industry in the first quarter of 2021 were released.

Innovative wine body creates new heights of quality

Nikeng Jingyaxiang is an innovative category of Nikeng wine quality strategy.

Jingya Technology focuses on the cultivation and selection of special sorghum for brewing, the cultivation and maintenance of cellar mud, the optimization of brewing process, and the selection of specific seasoning wines

One of the reasons for the noble quality of Nikeng Jingyaxiang is the use of seasoning wine that has been stored for more than ten years.

In order to meet the rapid growth of the Nikeng Jingyaxiang sales market and the growing market demand in the future, in 2020, Nikeng Wine Industry will free up nearly 2,000 square meters of storage capacity, purchase 1,000 wine storage pottery jars, and promote the storage of Dagou Blending and Nikeng original wine.

Innovative marketing models focus on high-end users

Since the listing of Jingyaxiang, Nikeng Wine Industry has firmly grasped the new trend of consumption upgrading, continuously optimized its marketing strategy, and gradually formed a set of effective new high-end wine marketing models, namely the terminal store direct sales model, to achieve the integration of manufacturers, Together with direct-sale stores, manage key group-buying customers and let products go directly to the C-end

Since last year, Nikeng Liquor has launched the "One City Hundred Enterprises" Nikeng Jingyaxiang group purchase activity in the Ningjin County area, that is, in the Ningjin County area, 100 high-quality high-end users have been selected to reach a strategic partnership and fully seize the high-end user market

Various chambers of commerce and associations are also important targets for Nikeng Jingyaxiang's marketing

Vigorous all-media communication

Building a high-end brand is inseparable from vigorous communication

　　"Famous wines into famous enterprises" is also one of the important communication activities.

　　Strong brand communication not only provides consumers with awareness, but also gives confidence to dealers.

　　Force high-end market to promote breakthrough

　　After the Spring Festival, Nikeng Liquor Industry will focus on the high-end market in Xingtai, increase investment, tackle key users, and urge Jingyaxiang to achieve rapid breakthroughs and outbreaks in Xingtai, which can radiate to surrounding counties, and can enter the provincial capital market as Jingyaxiang.

　　First, continue to carry out the high-end tasting activities of Nikeng Jingyaxiang, and carry out the "Jingya Feast" activity in Xingtai urban area, so that high-end users can directly experience the unique charm of Nikeng Jingyaxiang, and actively listen to the feedback from opinion leaders to continuously improve Improve service levels

　　The second is to directly graft some brand activities carried out by Nikeng Wine Industry in the base camp of Ningjin to Xingtai

　　The Nikeng brand has a deep mass base and a good reputation in Xingtai, and is one of the representatives of real estate wines

　　At the same time, Nikeng Jingyaxiang will continue to work intensively in consumer operation, digital construction, cultural communication, organizational construction, etc.

　　The journey of 10,000 miles is in full swing, and the important task is to set sail again
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The "good start" in the spring of the Year of the Ox shows the vitality and strength of the people in the mud pit
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As Ma Huifeng, general manager of Nikeng Liquor, said, focus on quality improvement, continue to optimize the taste and flavor of Nikeng liquor, and enhance the brand's market competitiveness; focus on the optimization and upgrading of product structure, build a wolf-like sales team, with consistent initial intention, the future of Nikeng Liquor It must be better
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(Wang Peng Wang Le Liu Zixin)

　Responsible editor: Zhao Yangyi Review: Zheng Ying