Nikeng Jingyaxiang creates a new category of liquor and opens up a new track for overtaking

In 2022, the wine industry will show a trend of quality development

"To make a good cup of wine for the villagers at all costs" is the ardent expectation put forward by Su Ruiguang, a national labor model and chairman of Hebei Ningfang Group, to Nikeng Wine Industry, and a promise to consumers

Pure and elegant culture, empowering the cultural heritage of pure and elegant fragrance

Jingya culture, deeply rooted in the blood of the Chinese nation, has richer connotations: Jingya culture takes traditional Chinese wine culture as an important carrier, advocates the organic integration of wine and culture, pursues light drinking and elegant drinking, and promotes healthy life; With elegant culture and elegant art, Tao Yi sentiment, infiltrating the soul; advocating great love, gratitude, and enthusiasm for public welfare; advocating simplicity, self-discipline, being a clean person, and doing things down-to-earth; advocating "respect" culture, reverence for life, awe Natural; advocate "fine" culture, keep improving, pursue excellence, talk about character, and produce high-quality products; advocate "quiet" culture, be able to calm down and concentrate, just like the process of winemaking, give time to fine wine for aging; advocate Positive, optimistic and open-minded attitude towards life, both elegant and gentlemanly

"One Hundred Fifteen Twenty One", Jingya Password creates "higher richness"

Zhong Jie, director of the National Liquor Inspection Center and popularization and promotion of Chinese liquor tasting knowledge, commented on Jingyaxiang.

In the past few years, the "noble sense", "quality sense" and "unique sense" in the characteristics of the new category of Jingyaxiang have become increasingly prominent, which reflects consumers' demand for higher richness of Jingyaxiang

Know it, know why

Hundred: 100-year-old non-heritage old cellar fermentation, the cellar fragrance is more intense

The base wines used by Jingyaxiang are all selected from the old pit pool.

Ten: The pottery altar has been stored for more than ten years, and Chen Xiang is more elegant

The base wines used by Jingyaxiang are all aged wines of more than ten years, and then seasoned with aged wines of more than 30 years.

Five: The golden ratio of five grain brewing, the grain fragrance is more abundant

Jingyaxiang selects authentic five grains, sorghum produces wine fragrance, glutinous rice produces wine cotton, rice produces pure wine, wheat produces alcohol, and corn produces sweet wine.

2.

The koji used in the Jingyaxiang process is a medium-to-high temperature qu, with a rich and mellow aroma in one round of fermentation; two rounds of fermentation, the aroma in the pit is elegant and comfortable, and the wine is mellow and full;

1: Multi-level flavor old wine formula, one step clean and elegant

Fragrance is produced by fermentation, Titian is distilled, formed by blending, and style is seasoned

Quality-oriented, Jing Yaxiang opens up a new track for overtaking

Ma Huifeng, general manager of Nikeng Liquor, said that in the upgrading of liquor product structure and innovative development, quality is the foundation and consumer demand is the guide

Experience extraordinary, remarkable achievements

(Wang Peng Zheng Jiandu Liu Zixin)

Responsible editor: Xiao Zhihan Review: Peng Zonglu