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As a well-known milk tea brand in China, Chayan Yuese recently opened a store in Shenzhen
In recent years, new tea drinks have become the "social currency" of young people, and have become the "third space" of the new generation by riding this wave of new domestic products and new consumption
Yu Hua, Dean of the Amphibious Brand Practical Research Institute, said that in the past, investment in the capital market was mostly concentrated on the Internet platform, but now it has turned to the track of new domestic products and new consumption
Chinese food industry analyst Zhu Danpeng said that at present, new tea and coffee have become one of the most popular and most dependent consumer goods for the new generation
At present, brands such as Nai Xue's Tea, Hey Tea, and Tea Yanyue Se are not only a drink for young people, but also have the function of social currency
In the context of consumption upgrades, brick-and-mortar stores are no longer a simple sales scene, but slowly transformed into a window that meets consumers' diversified consumption needs and aesthetic expression, conveys brand information, and displays brand image
(Xu Bingqian)
"China Food News" (May 10, 2021 Edition 04)
(Editor-in-charge: Wang Han)
