New standards, access system and genetically modified mark, three major events clean up China

Introduction: the new standards, admittance system and genetically modified mark (SBU) in China's edible oil market this year witnessed remarkable changes: first, the promulgation of the new edible oil standard, then the extension of the admittance system for edible oil production market, and the issue of genetically modified mark of edible oil which rose in Beijing market in early July this year These three events have far-reaching influence in the edible oil industry They are joked by the insiders as the three barriers of the edible oil enterprises If they fail to pass, they will be eliminated If they pass, they will have hope This means that these three barriers have become the watershed of edible oil industry, small and medium-sized enterprises are facing elimination, and the era of edible oil brand is no longer far away At present, the standard of edible oil used in SBU is formulated from 1986 to 1988 Over time, this standard has not adapted to the development of the situation In addition, since China has officially joined the WTO, and soybean oil, peanut oil and other products are large international trade products, we must implement the provisions of the WTO's agreement on technical barriers to trade According to SBU, the new standard has a mandatory requirement for the pressing and leaching process of traditional edible vegetable oil, that is, it is necessary to clearly mark the processing process used on the product packaging, otherwise it will be banned It also involves eight compulsory national standards for edible oils, such as peanut oil and soybean oil, and divides all edible oils into four grades according to their quality SBU industry insiders believe that the new standard improves the requirements for the quality of leachable oil, which undoubtedly improves the entry threshold of the industry for small and medium-sized oil plants with small scale, low production capacity and poor technology, and is conducive to the "clean-up portal" of the edible oil industry Dr Chen Hong, deputy director and Research Fellow of the quality supervision, inspection and testing center of oil products and products of the Ministry of agriculture, said that the implementation of the new standard will force small enterprises to relocate, and it is inevitable that those small enterprises with low product quality and backward equipment will be eliminated In the middle of July, the State Administration of quality supervision, inspection and Quarantine (AQSIQ) announced that the implementation time for the investigation and punishment of rice, flour, oil, sauce, vinegar and other foods without a license (production license) was adjusted from August 1 this year to January 1 next year That is to say, since January 1, 2004, rice, flour, oil, sauce and vinegar without production license are not allowed to enter the market The implementation of SBU access system will greatly accelerate the edible oil industry into the era of oligopoly The access system to be implemented is obviously more favorable for the brand edible oil of small package After the implementation of the access system, a large number of manufacturers that do not meet the relevant technical standards will face the fate of closing down, and the market space left will bring huge business opportunities to the brand edible oil of small packaging In fact, SBU, although the market share of small package brand edible oil is still small, the market share of big brand is close to monopoly According to the statistical survey of 1148 retail stores in China conducted by the relevant national departments, the top three brands with strong comprehensive competitiveness are Jinlongyu, Fulinmen and Luhua, accounting for 42.20% of the total sales, while the remaining 57.8% of the market share is shared by more than 600 other brands Among these brands, the comprehensive market share of foreign brands is 47.3%, almost half of the whole edible oil market In particular, Jinlongyu, hujihua and Liyu are all the brands of Kerry grain and oil (China) Co., Ltd with a total market share of 33.3% If combined with the sales volume of other regional brands of the company, almost half of China's edible oil market is occupied It was in July that SBU had the right to know about the genetically modified logo, and the topic of genetically modified logo attracted the attention of all parties Beijing Municipal Bureau of agriculture found that 22 brands of 14 enterprises were genetically modified products, but none of these 22 products were labeled with genetically modified organisms, and several famous brands in China were within 22 brands On March 20, 2002, SBU's measures for the management of agricultural genetically modified organisms (GMOs) labeling was officially implemented in China Since then, all GMOs listed in the management catalogue should be clearly identified Why is SBU unwilling to report its identity? An industry source, who asked not to be named, told reporters that sales would be affected by the logo, and that no one would like to add the genetically modified logo until it was too late According to SBU experts, genetically modified products are of great help to the improvement of product output, and have the advantages of storage resistance, disease prevention, etc., of course, there may be some substances harmful to human body that have not yet been found In order to regulate the marketing behavior of agricultural genetically modified food and ensure consumers' right to know, the Ministry of agriculture has formulated and implemented the regulations on the safety management of agricultural genetically modified organisms Therefore, genetically modified mark is not a mark to distinguish the health of products The mark is mainly to respect consumers' right to know and right to choose If the enterprise conceals the GM logo, it is better to face it calmly Sbu