New infrastructure, personalization, sustainability, and functionality have become the innovation directions of the food industry

In recent years, Generation Z has become mature, and its voice in the consumer market has gradually increased.

New infrastructure brings new opportunities for the industry

Celgene has built a buzzword in the field of science and technology

The new infrastructure provides a carrier for the food industry to realize informatization, intelligence and digitization

The special aquaculture farm in Jiading District, Shanghai has been under manpower in recent years.

The 2022 Beijing Winter Olympics will use intelligent robots to cook vegetables for athletes

Personalization leads precise innovation

Today, Generation Z has gradually matured and become a new generation of "talkers" in the consumer market

With the changes in consumer demand and the improvement of scientific research technology, "precise nutrition" focusing on individual health status will become a new consumption trend and research hotspot

Pre-made dishes are convenient and fast, and are favored by young consumers

Sustainable development is deeply rooted in the hearts of the people

The "Implementation Plan for Promoting Green Consumption" issued in January this year pointed out that by 2025, the concept of green consumption will be deeply rooted in the hearts of the people, extravagance and waste will be effectively curbed, the market share of green and low-carbon products will increase significantly, and the green transformation of consumption in key areas will achieve significant results.

The "Implementation Plan for Promoting Green Consumption" regards food saving and anti-food waste as an important part of green consumption.

In recent years, a series of agri-food technology innovations focusing on reducing carbon footprint have been sought after internationally, such as precision agriculture, low-emission proteins, and vertical farms

Functionality holds more opportunities

Due to the epidemic, people are increasingly concerned about their own health

In recent years, ingredients such as hyaluronic acid, grape seed, niacinamide, melatonin, and collagen have been added to food in new forms

Experts predict that the market size of China's functional food will exceed 600 billion yuan in 2022

(Comprehensive arrangement by Gao Na)

"China Food News" (February 09, 2022 Edition 04)

(Editor in charge: Gao Na)