New food safety law promotes the development of health food industry norms

Source: Xinhua Finance and economics 2014-07-30, known as the "strictest" revised draft of food safety law in history, was recently submitted to the Standing Committee of the 12th National People's Congress for the first time for deliberation The implementation of the law issued in 2009 is only 5 years, that is, overhaul, reflecting the urgency and difficulty of "severe punishment" In view of the standard of health food, the specific changes of the revised draft are quite obvious At present, the current "food safety law" for health food provisions is only Article 51 of this article After the revision, five of the draft articles proposed for consideration involved health food, which aroused strong concern of the industry It is understood that these five articles respectively supplement the health food product registration and filing system and the advertising approval system, regulate the use of health food raw materials and function claims, supplement the food additive business norms and the production management system of food related products The health care industry has entered a period of rapid development In 2014, the China Daily of A-share listed companies was published one after another, and the situation of each industry is clear at a glance The leading domestic enterprise of dietary and nutritional supplements, Tomson Beijian, continued to maintain a steady growth momentum According to the 2014 middle report issued by Tomson Beijian, during the reporting period, the operating revenue was 938 million yuan, an increase of 24.7% over the same period of last year; the net profit was 353 million yuan, an increase of 51.6% over the same period of last year Data shows that from 2010 to 2013, the compound growth rate of revenue, net profit and operating profit of Beijian reached 62.4%, 66.1% and 67.3% respectively, achieving three-level jump in performance in three years In 2014, the growth trend will not be improved The first quarter profit increased by 50.41% year-on-year, and the full year performance is expected to increase steadily According to the analysis of experts in the industry, the high-quality brand represented by Watson Beijian is rising against the trend, which also shows that the whole health care industry has entered a rapid development stage According to relevant data, from 2006 to 2013, the sales revenue of China's nutrition and health care products industry increased from 15.906 billion yuan to 157.936 billion yuan, with an average compound growth rate of about 40%, which fully shows that China's health food market has great potential for development Brands such as Mr Thomson and Mr Bijian are making continuous efforts, and the whole industry will be further activated Policies promote the integration of virtuous circle industries Chen Tejun, director of Public Affairs Department of Beijian, Thomson, believes that the revised draft will play a positive role in stimulating the development of the whole health care industry, accelerating the healthy growth of the industry, not only liberating the productivity and innovation of the industry's leading enterprises, but also injecting fresh vitality into the industry Moreover, standardized supervision will help to rebuild consumers' confidence in the health care industry and promote the whole industry The development is mature In fact, there have been a number of relevant policies for the health industry before, promoting the health industry into a virtuous circle From the second half of 2013 to the first half of 2014, the State Council successively issued several opinions on promoting the development of health service industry, China's food and Nutrition Development Program (2014-2020), and other important policies In several opinions on promoting the development of health service industry, it is first clarified that health service industry mainly includes: "medical service, health management and promotion, health insurance and related services, involving supporting industries such as drugs, medical devices, health products, health food and fitness products" Industry insiders pointed out that after the introduction of the new food safety law, a series of new management measures related to the production, sales, publicity and other aspects of health food will be implemented in succession, the whole industry will be further cleaned up and rectified, and the health industry will usher in a longer-term development, and as the leader of the dietary and nutritional supplement industry, Watson Beijian will also benefit from the environment of industry integration and usher in a new era Development opportunities