New era, new taste of century-old herbal tea

Time-honored beverage brands have their own charms, and they have become even more precious after years of washing

A century-old brand with a new flavor

Party building leads the development of time-honored brands

The development of Wanglaoji in 193 went through three stages: the traditional management stage, the industrialization development stage and the modernization development stage

Herbal tea originated in Lingnan.

In 1971, Guangzhou No.

In 1991, Wang Laoji carried out technological innovation and pioneered boxed and canned herbal tea, which laid the foundation for the modernization of herbal tea and became the earliest herbal tea plant drink in China

At present, Wanglaoji's sales network covers the whole world, with more than 10 million terminal outlets, with an annual sales volume of more than 20 billion yuan, firmly occupying 70% of the market share of the herbal tea industry

Wanglaoji has always adhered to the political gene of "state-owned enterprise surnamed the party", and practiced the "123 Guangyao party building" model - clearly "big party building leads great development", adheres to the "high standard of party building, high-quality development" orientation, and strengthens "the party's leadership" , the organizational power of party organizations, and the creativity of party building work” three major gravitational forces, transforming party building achievements into advanced productive forces that promote enterprise development—adhere to the party building to lead the business development of enterprises, integrate the party’s leadership into all aspects of corporate governance, and transform enterprises into The party organization is embedded in the corporate governance structure.

In recent years, Wanglaoji has accelerated the modernization of time-honored brands through cultural creation, product innovation, and technological innovation.

New age old brand new look

Based on the new era, the spirit of labor has been injected into the connotation of the era

Over the years, Wanglaoji has invested a total of 1.

Wanglaoji's Limeji production base in Huishui, Guizhou

　　In the new era and new journey, corporate development is often accompanied by social missions

　　In 2020, the sudden new crown pneumonia epidemic forced many poverty alleviation plans to be suspended.

　　In addition to the two-pronged approach of poverty alleviation through consumption and industrial layout, Wanglaoji also attaches great importance to improving the development quality of the assistance industry through technology

　　Through a series of efforts, the sales of thorn pear series products exceeded 500 million yuan in 2020, injecting momentum into the high-quality development of thorn pear industry, and making outstanding contributions to the comprehensive poverty alleviation in Guizhou Province

　　At present, China has embarked on a new journey of building a socialist modernized country in an all-round way, and the work of "agriculture, rural areas and farmers" has entered a new stage of comprehensively promoting rural revitalization and accelerating agricultural and rural modernization

　　On April 27 this year, Wanglaoji won the "National May 1st Labor Award" in 2021, and is one of the three companies in Guangzhou to receive this honor
.
Xu Wenliu, chairman of the company, said that this honor is a great affirmation and encouragement to the company, and it is inseparable from the more than 10,000 Wanglaoji people who are struggling in their posts
.
Over the years, Wanglaoji has given full play to the red spirit, craftsmanship and struggle spirit of a century-old brand, working hard to develop the enterprise, pioneering and innovating, leading the trend of healthy beverage consumption in China and blazing a trail for the development of national beverages with Chinese characteristics
.

　　Xu Wenliu said that at the important historical moment of the centenary of the founding of the party, Wanglaoji Great Health will take this as a new starting point, guided by party building and scientific management.
Strengthen the main business of herbal tea, deepen the process of internationalization, and achieve breakthroughs in new categories
.

(Zhang Ruijia)

　　"China Food News" (version 01 on June 24, 2021)

(Editor in charge: Lian He)