New edible oil standard implemented in October

Introduction: according to the price monitoring of 67 kinds of major consumer goods and services in 35 large and medium-sized cities conducted by the urban survey team of the National Bureau of statistics, the price of edible oil continued to decline in late July compared with the middle of the year The price of rapeseed oil dropped in 70 consecutive days, 0.4% in late July, 0.8% in soybean salad oil and the same in peanut oil Therefore, the price reduction of edible oil seems to have become a collective action in the national edible oil market August 28, Wal Mart supermarket "Last month, I bought 'Luhua' peanut blend oil for 64.8 yuan a barrel, now it's only 52 yuan "Yin Juhong, an employee of Changsha boiler factory who is shopping for cooking oil in Wal Mart supermarket, said," the price of cooking oil has fallen a lot from a month ago "In fact, since July, this price reduction phenomenon has appeared in many large supermarkets such as Carrefour, Wal Mart and Red Star farmer's market in Changsha, with the price reduction increasing day by day The price of edible oil, which has been high in the past years, has been greatly reduced on the eve of the 11th day when the demand is supposed to be strong This abnormal phenomenon really puzzles many citizens Phenomenon: according to the data of Hunan price information center, the price of grade I bulk soybean oil in the market on August 12 was 4 yuan / 500g, 0.74% lower than that on August 5, and the price of Luhua peanut oil was 73.73 yuan / 5L In large supermarkets such as Carrefour and Wal Mart in Changsha, all edible oils, including soybean oil, peanut oil and blended oil, have all been labeled with price reduction, and the decrease is not small In Carrefour supermarket, the original price of a 5-litre Zhongchang brand bean salad oil is 41 yuan, and the current promotion price is 36.8 yuan; the original price of 2.5-litre Jinhao tea seed blended oil is 35.8 yuan, and the current price is 28.8 yuan In terms of these two kinds of edible oils alone, the price has dropped by 20% In addition to "Mingjiang", there is "Dingjiang" In the supermarket, all kinds of disguised price reduction promotion methods are everywhere Some high-end brands of cooking oil also launched the promotion measures of "buy a bottle of oil to send two bags of noodles" and "buy a bottle of 5-liter oil to send a bottle of small soy sauce" 19 kinds of edible oil sold in several supermarkets are on sale in various ways Reason: the new standard pushes to the market "The market still has a strong demand for edible oil at present, and the price of raw materials is high At this time, there is a price reduction, which is obviously abnormal One of the important reasons is that the new standard is about to be implemented, and some enterprises will sell some products that fail to meet the standard before the "11" deadline "Although Luhua" changed the standard packaging, in order to adapt to the current trend of general price reduction in the market, it also had to use the way of bundled products to reduce prices in disguise According to the compulsory national standards for peanut oil and soybean oil, which will be implemented from October 1, the manufacturer must mark three core contents on the outer package: indicating whether the production process is "pressing" or "leaching"; according to the quality, it is divided into four grades (four grades are the lowest grade), which must be named according to the grade and all raw materials It is forbidden to only mark "cooking oil" "Salad oil" as the grade; if the raw material is transgenic plant, it must be explained If these three items are not marked on the outer package of the product, they will be banned "Therefore, some manufacturers rush to reduce prices and promote sales before the implementation of the new standard, and clear the inventory that does not meet the new standard to reduce losses "Gao Laiwu of Changde Lailai grain and oil red star market dealership thinks," in addition, this year's abundant harvest of edible oil raw material soybeans and rapeseed in domestic and foreign markets may also be related to the current market price decline "Other: there are other reasons behind the price reduction Is there any other reason besides that? According to Bai Bingyuan of Hunan Jinhao Oil Co., Ltd., the peak season of "blending" soybean oil sales in Changsha will end with the coming of autumn, and these operators are eager to sell "Although this factor cannot be confirmed in the market, it has not been fully disclosed in the industry," said Bai Bingyuan "If it is reasonable to say that the price reduction of products that do not meet the standard is reasonable, does it constitute sales pressure for those brand products that have changed the standard packaging? Bai Bingyuan said that after the information of the implementation of the new standard was released, many famous brands such as "golden dragon fish" and "Fulinmen" in the market have already produced edible oil according to the new standard, but under the pressure of the peers' price reduction in succession, "we also have to reduce the price, but our price reduction is not blind, but is based on the market situation After the new packing, the sales volume is still good, sometimes 105 pieces of oil can be sold in one day "Kong Lubin said:" the consumption of edible oil in Hunan market is mainly focused on salad rapeseed oil and blended oil with moderate price, while we mainly sell peanut oil with high price This round of price reduction is mainly focused on salad rapeseed oil and blended oil Our promotional activities are to participate in market competition Therefore, from the current sales situation, the market price reduction storm has not had a great impact on our product sales "Mr Dong, a famous brand of edible oil dealer in Changsha, told reporters that in fact, for these big brand enterprises that do not need to sell off inventory, it is natural for them to attract consumers, participate in competition and activate funds with affordable low prices "This reason can be used to explain why brand edible oil is also playing a role in the price reduction after it is changed into new clothes and genetically modified," Dong said "Trend: fall to the bottom and rise again" after the 11th, the price of edible oil will definitely stop falling "We will definitely not reduce the price any more If we do, the enterprises will not be able to bear it." "In fact, to change the packaging of all products in such a short period of time, it really puts a lot of pressure on the edible oil companies In fact, it's a must to reduce the price "The recent price reduction of edible oil should gradually enter a stable period in the aftermarket "After the 11th, the price of edible oil will definitely rise to a certain extent "Bai Bingyuan thinks," at present, the price of edible oil falls completely in line with the market law After integrating several factors, it is inevitable that the price of edible oil will fall However, after all edible oils are packaged or meet the new standards, the oil price will definitely rise to some extent, but the price after the rise should not exceed the price in July This is because the government will carry out a certain degree of macro-control in this area Therefore, it's unwise for citizens to hoard and hoard during this period "As for the current clearance of edible oil enterprises, the insiders analyzed that the implementation of the new standard will raise the threshold of market access for edible oil, and a large number of enterprises with poor strength and equipment will be eliminated, but some enterprises with insufficient qualification and facing elimination will not be excluded to take advantage of the opportunity of price reduction." Kong Rubin calculated an account for the reporter: "take peanut oil as an example, the price of 5-litre 'Luhua' peanut oil is 80 yuan, but some of the same products on the market only buy 60 yuan or 50 yuan From the cost point of view, the cost of peanut is 5.8 yuan to 6 yuan per kilogram, which is calculated as 1 jin of oil per 2.5kg of peanut, and 12.5kg of peanut oil is required for 5kg of peanut oil, that is to say, the cost of 5-liter peanut oil raw materials should be more than 70 yuan, plus a series of costs such as oil bottles, packing boxes and transportation costs, and the cost of 5-liter peanut oil should not be less than 75 yuan In this way, those surprisingly cheap edible oil products will inevitably make people suspicious.