New e-commerce farmers let Yantai apples not worry about selling

National apple to see Shandong, Shandong apple to see Yantai - Yantai is located in the gold coast of 37 degrees north latitude, the average annual precipitation and sunshine time are very suitable for apple growth, its apple planting area of about 2.
55 million mu, accounting for 60% and 8% of the province and the country respectively, Yantai apples have won the title of national geographical indication certification trademark, the first batch of Sino-European geographical indication mutual recognition of agricultural products
.
Recently, Yantai apples, which ushered in a bumper harvest, appeared on the "Duoduo Harvest Hall" online zone
.

Live streaming has helped Apple's sales explode

"I first came into contact with Yantai apples because my girlfriend's father has been growing apples for 20 years and is an authentic fruit farmer
.
" In 2019, Fu Jiaqi, who graduated from university, came to Yantai, Shandong Province with his girlfriend, and in order to sell his own apples, he opened a store on Pinduoduo to sell his apples
.
After opening a store in Pinduoduo, Fu Jiaqi tried to bring goods in the store's live broadcast room, attracting a group of loyal fans
.
Although his personal store did not open due to capital chain problems, fans who like to watch him live follow him all the way to the new store
.

"Our company's main channels for selling apples in the past were exports and offline large-scale supermarkets, in July 2020, the epidemic had a great impact on apple exports, the company tried to open the first online store in Pinduoduo, so far there are 4 stores
with 100,000+ sales on the platform, such as 'Yantai Qixia Fruit and Vegetable Base'.
" Fu Jiaqi introduced that after he joined Yantai Jinrui Yi Agricultural Products Co.
, Ltd.
, he found a broad stage
to give full play to his professional advantages.

Fu Jiaqi introduced Yantai Apple in the Pinduoduo live broadcast room

Although opening a store in Pinduoduo at the beginning was just to have one more sales channel, Apple's sales ushered in explosive growth
with multiple participation in platform subsidies and promotions, and attracting and retaining a large number of consumers through good quality.
Fu Jiaqi introduced that at present, online sales have accounted for 1/4 of the company's overall sales, with an average of more than 4,000 apples sold every day, and under the subsidy of the platform's harvest festival activities, apple sales doubled
during the peak period before the Mid-Autumn Festival.

In Qixia City, many fruit farmers no longer go to the market to sell goods, and every year during the apple harvest season, e-commerce cold stores such as Jinrui Yinong Company are full
.

Yantai Apple has achieved mutual recognition with the European Union

In November last year, Shandong astronaut Wang Yaping ate apples while working, which was called the universe's large apple eating broadcast scene by netizens, and the apples she ate were from Yantai
.

According to Jiang Zhongwu, vice president of Shandong Apple Industry Technology Research Institute, there are four nodes in the history of apple cultivation in Yantai: from 1978 to 1982, traditional varieties were mainly cultivated; After 1982, the red Fuji variety was introduced; From 1992 to 1996, 39 new red Fuji premium varieties were selected for promotion; After 2000, the cultivation method changed from the traditional Joe tree to a dwarf wide row of dense orchards
.

"One of the important criteria for Yantai apples to taste good is sweetness
.
" Fu Jiaqi introduced that the sweetness of apples is generally about 11 degrees, and the sweetness can reach up to 14-15 degrees
depending on the variety.
"We have always had high standards and strict requirements in terms of quality, and after the fruit is picked from the tree, it will be sorted by machine, and after washing, each apple must be X-rayed to detect whether there are bruises, pests and diseases, and the coloring degree, and the sugar content will reach 12 degrees before it is boxed
.
" In addition, it is graded
according to the diameter and shape of the fruit.

In fact, this standard refers to the export to the EU standard, "Yantai apple is the first brand in Chinese fruit products to exceed 10 billion, Yantai apple brand has been mutually recognized
with the EU.
" Starting in 2020, Yantai apples can be labeled as Yantai apples and sold to Europe and around the world
.
Jiang Zhongwu said
.

It is precisely because of the strict control of quality that the repurchase rate of Jinrui Yinong Company in Pinduoduo stores is as high as about 30%, "which means that for every 1,000 apples sold, 300 are bought by old customers
.
" ”

E-commerce promotes industrial upgrading and helps farmers increase income

Every year around October, the air in Yantai is filled with the fragrance of apples, and the fruitful fruits are dotted with branches
.
Apple grower Jiang Jikun's family has 6 acres of land for growing apples, with an output of about 36,000 jin, and according to this year's market situation of 3 yuan per jin, his income from selling apples this year has reached more than 100,000 yuan
.

Jiang Jikun introduced that the apple planting process is more cumbersome, pruning branches, thinning flowers, pollination, fruit thinning, bagging, bagging and other processes are busy enough for a whole year, usually only two fruits are left on one branch, so as to ensure that every apple is beautiful and delicious
.

In the past, apples had to be transported to the fruit market to sell when they were ripe; Now, many growers sell their fruits directly at their doorsteps to the acquisition outlets set up by e-commerce merchants, eliminating intermediate links, saving time, effort and increasing income
.

During the off-season, surrounding fruit farmers come to the factory workshop to help pack and ship
.
Zhang Pengming, deputy general manager of Jinrui Yinong Company, said that since the opening of the Pinduoduo store, the company has created more than 200 new jobs, sold more than 12 million jin of apples and more than 600,000 jin of cherries online, and driven more than 200 local farmer families to increase their annual income by more than 30,000 yuan
.

"At present, there are more than 4,000 online stores in Qixia City, and 100,000 tons of apples will be sold online in 2021, successfully applying for the national e-commerce into rural comprehensive demonstration project
.
" Li Guoyong, member of the party leading group of Qixia Municipal Bureau of Commerce and director of the e-commerce service center, introduced
.

Based on the sales of fresh fruits, making efforts to deep processing fruits, promoting the deep integration of industry and leisure and tourism, rural revitalization, with online marketing models such as e-commerce platforms and live streaming goods becoming a new model leading consumption, Yantai apple industry quickly grasped the industry outlet, continuously extended the chain to supplement the chain, and the pace of industrial upgrading was steady
.

More and more "post-95" e-commerce new farmers like Fu Jiaqi have become practitioners of rural revitalization
.
The relevant person in charge of Pinduoduo said that taking this year's Harvest Festival as an opportunity, the platform will focus on increasing supply, expanding consumption, stabilizing production and marketing, cultivating talents, strengthening science and technology, and helping infrastructure construction, etc.
, to further promote helping farmers and benefiting farmers, so that more high-quality agricultural products like Yantai apples will go to consumers
.

(Chen Peizhong)

China Food News (October 12, 2022, Version 02)

(Editor: Zhou Yan).