New consumption drives the transformation and upgrading of the ice cream industry

Since the beginning of summer, the consumption of ice products has become more and more prosperous

Brand new emerging frequently, the market grows significantly

China is the world's largest ice cream production and marketing country

Liu Aiguo, a professor at Tianjin University of Commerce, analyzed that if the output of enterprises whose main business is less than 20 million yuan and the sales of ice cream in stores are also included in the statistics, then all frozen drinks such as ice cream, ice cream, popsicles, ice cream, edible ice, etc.

The dotted storefronts show a broad market, especially the strong demand from the new business formats of chain operations has driven the sales of large-package ice cream and ice cream pulp and powder

According to information from the China Bakery and Confectionery Industry Association, the ice cream industry has been further concentrated, with new upgrades in product structure, new brands emerging, new products emerging one after another, and market consumption is becoming more personalized and diversified, offline and online.

Zhang Xiaohong introduced that Mengniu, Yili, Guangming, Heluxue, Nestle, Baxi, Häagen-Dazs and other brands still occupy the absolute share of the domestic ice cream market, but they are also facing the hunting and encroachment of new ice cream brands

The traditional production and sales pattern changes, and the industry seizes new opportunities

At present, the ice cream industry is also facing many difficulties - difficult recruitment, unstable personnel, many factories only operate about half of their production lines, and costs are rising

E-commerce has created a new ice cream track

The combination of satiety and coolness is a new bright spot in food and beverage consumption

The banner of nutrition and health is bright, and low-calorie burden reduction has become an important selling point

Over the years, new ice cream products have been dominated by breakthroughs in flavors.

Cai Yunsheng, an ice cream expert, believes that excellent quality and nutrition and health are the roots of ice cream companies.

(Wang Guanghuai)

　　"China Food News" (2021-07-08 Edition)

(Editor in charge: Luo Chen)