Nestle report interprets the elements of hot drinks this summer

A few days ago, Nestlé Professional Catering and a world-renowned research company released the third "Asian New Product Trend Report" in 2021.

Fruits become popular keywords

There are five popular keywords for tea drinks after this summer: lemon, peach, lychee, mango, and colorful

The most frequent tea beverage category this summer is "hand-made lemon tea"

The popular keywords of coffee drinks in the Chinese market and in Japan, South Korea, Singapore and other places this season are also inseparable from fruit

Huangpi becomes a niche fruit tea master Huadan

Following the "oil orange" trend at the beginning of the year, the major tea brands have tapped into the unique fruit of the south - "yellow skin"

Blue whirlwind sweeps through June

In June, Lujiaoxiang, HEYTEA, Starbucks, Ruixing and other brands all launched blue products, introducing "phycocyanin" into drinks, which vividly reconciles the color of the blue sea or blue sky, and makes the appearance full , and added the nutritional elements of drinks, which can be described as a highlight in summer; HEYTEA's new Disney limited product "Glacier Adventure" is made with pure natural pigment phycocyanin, Calpis and coconut water to make smoothies, pineapple diced Made for small ingredients, the whole cup has a blue tone; then, Luckin launched the new "Walden Blue Series" products, and Starbucks launched the new "Ice and Snow Crispy Frappuccino"

Pandan leaves low-key listing

Southeast Asian elements have become popular in street drinking channels this summer.

Tea and Drinks See New Elements Again

After "mochi" and "qingtuan" can be sucked and eaten, "glutinous rice" can also be drunk

Regular coffee is still loved

Compared with the new tea consumption market, the product structure of the coffee consumption market is relatively simple and straightforward.

Innovative coffee catches up with new tea

At the beginning of May, coffee brand Tim Hortons launched a new product containing "coffee milk cap", which mixes coffee and milk to form a dense coffee cloud, and then mixes it with espresso liquid, Q bomb coffee jelly and childlike popping candy, bringing visual, Fourfold enjoyment of smell, hearing and taste

The "Eight Treasures Congee Milk Tea", which became popular with the new tea drink, also spread to the coffee track

(Luo Chen)

"China Food News" (07 edition on August 16, 2021)

(Editor in charge: Luo Chen)