"National tide" occupation of the body-replenishing session, light nourishing to lead the New Style of Chinese-style body-raising . . CBNData reports

CBNData released "2020 Chinese-style body-raising industry insight" "milk tea do not milk, cola plus party ginseng, hole-breaking pants wearing autumn pants, beer cup bubble..." Many people's understanding of the young people's body-raising trend is still stuck in the "punk body- section."
, the contemporary young people, has quietly turned their attention to "replenishment, blood, wet, sleep..." these "real" methods of health.
gas to eat medium (into) medicine, tonic blood has a gum (cake).
in their hands, the Chinese-style body-raising thing, which doesn't look so cool, has become a new fashion that's just needed.
fact, it is not just minorities who are "raising their lives".
with the gradual improvement of national health awareness, "healthy China" "big health era" under the Chinese-style health has become a common attitude towards life.
On December 7th, CBNData released the 2020 Chinese Body Care Industry Insights (hereinafter referred to as the Report), which, based on industry insights, explores the new way of traditional health care through "national tide" and captures the minds of young consumers around the popular trends of Chinese medicine conditioning, traditional tonics, etc.
CBNData Report shows: 1) The concept of health care is deeply rooted in the hearts of the people, the national health care spending has increased significantly, more than half of people think they are in sub-health status, more than 80% of the emphasis on health care.
2) The epidemic led to the popularity of Traditional Chinese medicine, online Chinese medicine market scale gradually expanded, a second-tier city women are the main consumer force, to supplement The God, rehydrate blood, antibacterial anti-inflammatory and other traditional Chinese medicine is popular.
3) The traditional nourishing body presents a younger trend, East A gum and other old-style A gum brand to promote the tonic market "national tide" new trend, nearly 60% of consumers favor "replenishment blood" A gum products, of which the new white collar preferred the old name, generation Z prefers "light tonic" ready-to-eat products.
post-epidemic era, Chinese-style health industry hot spots with the national health concerns are getting higher and higher, more than half of people think they are in sub-health status.
people who are plagued by a variety of health problems spend more on health care.
more than 80 percent of people value body support, according to the CBNData Report.
chinese medicine in the fight against the new crown of the epidemic, traditional Chinese medicine conditioning and traditional tonic as the mainstream of the Chinese-style way of nourishment gradually become popular.
Because of the promotion of Chinese medicine "popular", the online Chinese medicine market has expanded rapidly in the past year, more and more consumers value the advantages of Chinese medicine conditioning side effects less, easy to use, exact efficacy and so on, hoping to achieve daily health care, treatment of disease.
, according to the CBNData Report, the growth rate of online consumption of traditional Chinese medicines in the MAT20 anti-super-line overall growth rate of pharmaceutical consumption, the Chinese traditional medicine market should not be underestimated.
chinese medicine is attracting more and more fresh blood, according to the CBNData Report.
the younger generation, first- and second-tier urban consumers in the consumption of Chinese medicine are showing a high growth rate, a large proportion of the characteristics.
women are significantly higher than men.
, Gen Z prefers to supplement the God class, after 90, 85 favors rehydration blood.
addition, anti-bacterial anti-inflammatory categories related to epidemic prevention have also increased significantly, indicating that Chinese medicine has assumed the role of consumer daily health care, health maintenance.
Occupying the traditional tonic market of Gen Z's mind opens up a new situation Generation Z is very different from the previous generation's view of health, they value "cultivation and prevention", so they are more in the immunity, blood, gastrointestinal health and other aspects of the traditional tonics with improved effects.
according to the CBNData Report, the online traditional tonic consumer market has accelerated in size in the past 3 years, showing a younger trend, and the proportion and growth rate of consumption in cities on the fourth and below have increased significantly.
, female consumers are more willing to invest in traditional nourishment to support them.
from the consumption data, wetting, improving the efficacy of air and blood and other related tonics are the most popular.
Replenishment blood "super help" old name A gum lead "light tonic" new style to replenish blood is the main demand of consumers to choose Chinese-style health care, and suffering from lack of gas and blood, 60% of the population preferred to choose a gum products for daily conditioning.
CBNData Report, the top-ranked A gum products in the East A gum market has become the "black horse" of the traditional tonic market, showing rapid consumption growth.
nearly 70% of consumers buy a gum products to "efficacy" as the primary factor.
In the "national tide" rising trend, the long history, the formula of the old brand has responded to generation Z consumers in pursuit of efficient, convenient, face value of the trend, superimposed its own advantages of good brand image, into a "national tide" new fashion leader, by more than 60% of consumers of all ages.
Old brand Dong A gum this year on the heavy launch of "healthy small gold bars" Dong'a gum powder, from product concept to image to packaging are in line with the young people on the "national tide" aesthetic, once launched to arouse the attention of young groups.
according to the CBNData report, among consumers who "love" the old name, the new white-collar workers are the main consumer force, while Generation Z consumers contribute the fastest growth rate of consumption.
as a group that prefers "national tides", the younger generation is willing to try old-name products that are easy to eat quickly and easily.
such as The Peach Flower Jia Gum Cake, which is a healthy snack that is often served in white-collar and young women's bags.
CBNData "Report" shows that the purchase threshold is lower, more convenient way to eat, more hot products, "light tonic" that is, eating A gum products become the main force of generation Z purchase, a gum cake, jelly, fructose and other most popular consumers, A gum cake has become the main force to promote the growth of A gum products.
taste, freshness and taste richness have also become important factors in consumer purchasing decisions.
the need for nourishment has never changed for Chinese who are nourished by chinese traditions and food culture.
the test of the epidemic, chinese-style health care, represented by Traditional Chinese medicine conditioning and traditional tonic, has become recognized by consumers as an effective response to health problems.
in the Chinese-style health heat today, accompanied by policy boosts, coupled with the help of the large health industry, the east A gum as the representative of the traditional tonic brand has gradually attracted the attention of Generation Z.
How to further open up the circle of young people, actively match the needs and propositions of the new generation of consumers, the "national tide" from the new consumption trend fixed into the consumption normal, will also be the future of the traditional tonic industry is facing an important issue.
。