my country's sugar-free beverage market potential is further released

Our reporter Yang Xiaojing

Excessive sugar intake is a common health challenge faced by countries around the world, and sugar-sweetened beverages are one of the main sources of sugar intake for residents

The domestic sugar-free beverage market is growing rapidly

The "Report" pointed out that with the advancement of the "Healthy China 2030" plan and the improvement of consumers' health awareness, the market size of domestic sugar-free beverages will further maintain a growth momentum

Among them, sugar-free carbonated beverages (including sparkling water) are an important part of the sugar-free beverage market

The "Report" has conducted a large number of in-depth research on consumer preferences for the sub-category of sugar-free sparkling water

In addition, in recent years, the rapid rise of Guochao brands has become a hot topic in the FMCG market

In the past 10 years, in the domestic beverage market, major brands have performed very differently

Erythritol becomes the first choice for natural sugar substitutes

In recent years, some artificially synthesized and naturally extracted substances are becoming "sugar substitutes" because they can provide a sweet taste close to sugar, but the calories are much lower than sugar

It is worth noting that cyclamate has been completely banned in developed countries such as the United States, Japan, Canada, and the United Kingdom, and there are restrictions on its use in China.

With the advancement of technology, natural sweeteners derived from plants have become the preferred choice for more "sugar-free" products

Mintel database data show that in the 10 years from 2010 to 2020, the proportion of natural sweeteners added has increased year by year, from 8.

The "Report" shows that the sugar-free beverages currently on the market have shown great differences in the choice of sugar substitutes

Seven beverages, including Yuanqi Forest, Hey Tea, and Nongfu Spring Sparkling Water, are added with natural sweeteners and a small amount of sucralose

In addition, 6 beverages including Wahaha Shengbobo, Coca-Cola 0 Degree Coke, Pepsi-Cola Sugar Free Coke contain artificial sweeteners such as aspartame and acesulfame potassium; Yineng Sparkling Water, Laoshan Sparkling Water and Fruit Ripe Soda Sparkling 3 beverages contain sodium cyclamate

　　The data of Sullivan's research shows that the consumption of erythritol in China has shown a significant growth trend in recent years

"How to be healthier" will be the competition point for diet drinks

　　The "Report" pointed out that not adding preservatives has become a topic of concern for companies and the public

　　In addition, the "Report" made statistics on the ingredient lists of 19 common sugar-free drinks on the market

　　The "Report" believes that although the addition of preservatives to a certain extent meets the national standards, a few domestic brands have established a higher pursuit of "zero preservatives" through self-innovation, and have actively explored and tried in terms of industrial chain and technological innovation
.

　　In addition, the "Report" also shows that nearly 80% of consumers choose to consume sugar-free drinks because they are "healthier" rather than having a clear need for sugar control
.
The increase in sugar-free beverage products has made consumers' selection standards more stringent, and many careful consumers have developed the habit of paying attention to product ingredient lists and nutritional content lists
.
Under such a trend, reducing or eliminating the use of preservatives will become a key point of competition in the sugar-free beverage market in the future
.

        "China Food News" (version 07, November 29, 2021)

 (Editor in charge: Luo Chen)